DIGITAL INSIGHTS

Marketing

Enterprise Development Grant (EDG) Cheat Sheet

To better support companies looking to upgrade and innovate their business domestically or overseas, the Enterprise Development Grant (EDG) was set-up in October 2018, which replaced the existing Capability Development Grant (CDG) and the Global Company Partnership (GCP). The EDG provides funding for up to 70% of qualifying project...

4 All-Time Successful Logo Rebrands

Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand.  Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and...

Viral Marketing, Yay or Nay?

It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age. Virality is often dictated by the STEPPS...

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