DIGITAL INSIGHTS

Digital Marketing Strategy

PLAN

CONCEPTUALISE

EXECUTE & EVALUATE

A great digital marketing strategy is the core and driving force of any digital campaign. Built to attain marketing and organisational goals, I Concept takes takes a multi-channel and 360° creative approach to digital marketing with a stronger purpose – to increase conversions, raise online visibility, increase quality traffic and ultimately generating greater brand loyalty on digital platforms.

To ensure alignment in organisations and marketing goals between the agency and the client, our digital marketing strategists work closely with our clients for the following

· Qualitative Market Research and Competitor Analysis
· Objectives and Goals Setting
· Audience Setting and Value Propositions
· Channel Strategy
· Brand Architecture and Touchpoints
· Creation of Design Systems
· Implementation
· Measurement and Reporting

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