Shout out to our local brands!
With all the hype surrounding big name international brands and their digital marketing strategies, we think it’s time to put our local heavy hitters in the spotlight. We may be a Little Red Dot but we still have massive creativity and talent!
Lazada and Ecommerce
This famous e commerce giant that doesn’t get enough credit, Lazada truly is a local master. It’s understanding of the local market created low prices fused harmoniously with everything we want, a fuss-free website and quick delivery!
But their true skill is in remarketing their products. Once you look at their site, their ads target you again hoping to entice you into spending that dollar.
LoveBonito and branding
Focused on providing modern, chic fashion and a consumer centric shopping experience, LoveBonito truly keeps it trendy. Branding itself as for women, by women, LoveBonito lives by their words and features their customers looks via their secondary instagram account iwearlovebonito. By encouraging user-generated content to feature, this not only drives engagement, but it creates a strong community that contributes to a growing brand loyalty.
Why does it matter?
As they look to further expand into foreign regions and break into the fast fashion e commerce markets, branding matters, particularly consumer engagement to build brand loyalty. With a strategy like that, how could they fail?
Skin Inc and Influencer marketing
If it’s good enough for her, it’s good enough for me. Beauty influencers have been around for a while now, but Skin inc took beauty influencers to the next level with their beauty hackathon. Inviting 10 international beauty influencers to Singapore to talk about their skincare needs and meet and greet their fans, Skin inc created a huge event. With big names like @ilikeweiyi, @frmheadtotoe, @pepperchocolate84, @Aurare and more showing up, Skin inc brought in the big players.
Not only does it increase their reach but it also shows that their customisable skin care is a fit for everyone. The best part? These influencers drove conversations centered around Skin Inc.
Ette Tea and Instagram
A very new player to the local scene, Ette Tea is not afraid to show their home colours. Ette tea’s marketing strategy on instagram is surprisingly on point. From their mother’s day campaign ‘Call me Mother’, to featuring their local tea flavours in exotic yet aesthetic locations. Ette Tea’s marketing truly is as quirky as their tea.
Ette Tea uses Instagram as a visual extension of their website, showcasing their tea, tea workshops, and the custom tea they can make for brands. Just as Yunnan and Taiwan have their signature regional teas, Ette Tea seems determined to feature local food culture as Singapore’s regional tea. Mcdonalds may have the Nasi Lemak Burger, but Ette Tea has their Nasi Lemak tea. This isn’t limited to their home brand tea, they also created a Durian Lapis & Marina Pearl tea just for Renku Lounge by Marina Bay Sands, only available at Renku Lounge.
With all the tea, it seems they aren’t likely to spill it.
Table of Contents
Lazada and Ecommerce
LoveBonito and branding
Skin Inc and Influencer marketing
Ette Tea and Instagram
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Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples:
When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.
After Facebook’s recent scandal with leaked user information and the US Election fiasco, the social media giants have decided to become more transparent with their platform. In early April, Facebook announced they were making ads transparent and marking political ads as special cases.
This has been a long time coming, given the chatter on Russian meddling since the US Elections fiasco ended 2 years ago.
How does this affect your business?
Ad transparency means anyone and everyone can now view all the ads you are running. This includes your target audience and unfortunately, your competition. The good news is that they can only see the content and the type of ad but nothing on the data and statistics that come with it.
So what should you do?