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INSIGHTS
Knowledge, insights and expertise for the creative mind.
In our pursuit of technological solutions and improved productivity, we’re often faced with various obstacles to achieve this goal. These obstacles can include lack of expertise, funding or time, especially for smaller and medium-sized enterprises (SMEs). This was a major concern until the set-up of Productivity Solutions Grant (PSG Grant).
As part of the Singapore government’s efforts to support businesses in digital transformation, the Productivity Solutions Grant (PSG) was set-up on 1st April 2018. This was an effort to streamline existing schemes under a single platform.
As the holiday season approaches, we all want to do something special and reward the customers and clients that stuck with us throughout the year in our digital marketing campaigns.
By having a creative Christmas campaign, you can end the year on a good note and leave a lasting impression heading into the next year. In fact, there are many ways to do it.
With so many brands competing to do the same, it might be difficult to create one that stands out from the rest. During this season of giving, we have decided to lend a hand and give you some of the best Christmas campaigns that you can learn from:
Ready, Player One?
Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.
With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.
And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:
We’re just TWO days away from Single’s Day (11/11) and most of the eCommerce platforms have already begun their crazy campaigns and sales.
If you’re still fretting on how to hop on the Single’s Day train, we’re here to help. Without huge discounts, you can still create a good single’s day campaign that can drive your sales.
Here are THREE ways to do it:
Just when you think you’ve succeeded avoiding that pesky ‘Add to Cart’ prompt hovering out of the corner of your eye – you find yourself getting a 2FA message for “accidental shopping”. We all know that it’s more than the lures of a great product – it’s a wholesome experience coupled with a great website design, simple navigation and ease of use.
And with the eCommerce scene growing 4x faster than in-store retail, the massive influx of online retailers make for a highly competitive environment for brands of varying sizes.
So to give you a head start and get those gears running, we’ve a list of great eCommerce website designs that’ll get you inspired and browsin’!
Shout out to our local brands!
With all the hype surrounding big name international brands and their digital marketing strategies, we think it’s time to put our local heavy hitters in the spotlight. We may be a Little Red Dot but we still have massive creativity and talent!