We know that not every platform works for your brand. Hence the addition of LinkedIn marketing as at option. From making connections to generating new leads, forging of new partnerships and creating brand awareness and visibility, LinkedIn can make an invaluable addition to your digital marketing strategy.
If you’re citing your presence on LinkedIn merely to update your resume for the new position that you’ve filled up, hold up. In a recent study by Hubspot, it was discovered that more than 80% social leads for B2B companies are generated on LinkedIn, with Twitter, Facebook and Google Plus respectively.
Now that’s massive! Imagine the potency of LinkedIn as a platform for lead generation – beyond the stereotypical job hunting portal or resume-update role it plays.
Whether you’re a B2B or a B2C company, LinkedIn has proven itself to be a strong tool for advertisers. This includes Linkedin’s Marketing Solutions which spans LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. Depending on your target audience and the nature of your business, this platform can be equally powerful to fulfil your business objective.