Why Web Copywriting Is Hard and How to Fix It - I Concept

Now that
you're here...

Tell us what you need and let's craft your story together.
Let's Go!

01 - 05


How can we help you?

Corporate Website

eCommerce Website

Video Production

Marketplace Portal

Customised System

Annual Report

Digital Marketing


02 - 05


What is your objective
for this project?

Enhance corporate identity and brand awareness

Improve user experience & web features

Implement new marketing strategy

Corporate Video

Promotional Corporate Video

Online Commercial

Training Video

Recruitment Video

Product Launch Video

Consumer Testimonials

Corporate Documentary / Behind the Scenes






Director's interview

Drive traffic

Increase sales

Increase brand value

Increase social engagement

Increase sales leads

Increase subscribers


Next Back

03 - 05


What is your overall budget?

Approximate Budget

RM 50k - 65k

RM 65k - 80k

RM 80k - 95k

RM 95k - 110k

More than RM 110k

RM 50k - 75k

RM 75k - 90k

RM 90k - 105k

RM 105k - 130k

More than RM 130k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM 200k

RM 30k - 60k

RM 60k - 100k

RM 100k - 150k

More than RM150k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM200k

RM 50k - 100k

RM 100k - 150k

RM 150k - 200k

More than RM200k

RM10k - 15k per month

RM15k - 20k per month

RM20k - 25k per month

RM25k - 30k per month

More than RM30k per month

I'm not sure yet
Next Back

04 - 05


How ready are you to
engage us?

I'm still exploring and doing some research

I'm comparing quotes before engaging anyone

I'm more than ready, please contact me now!

Next Back

05 - 05


Tell us more about you!

Get Started

All fields marked with an asterisk (*) are mandatory.

View Summary
Send Now Back

We are ready to
serve you.

We're always looking to best customise and tailor-made our services according to your requirements. We will response you as soon as possible.
Back to Home
View Summary

Hi, I'm looking to enhance corporate identity and brand awareness for a/an corporate website with a budget RM 65k - 80k.

I'm more than ready, please contact me now!


Why Web Copywriting Is Hard and How to Fix It

5 November 2018

3 mins read

An article for the scared, confused and clueless

Copywriting: this underrated part of web design has the power to take your website to the next level or ruin it. The rise of the value in consumer journeys has made website design incredibly important here – where the smallest error can chase your web traffic away. As one of the top digital marketing agencies in Singapore and Malaysia, we’re going to share some insights to clear up the confusion.

Visual – content harmony

The rule of thumb is that harmony between visuals and copy must be present throughout the website. You can’t say you’re an industry thought leader and have your visuals look cheap or second rate.

Whatever you want to say about your brand has got to be reflected in both your copy and visuals, ideally in a beautiful synergy of information, images and creativity.

Align Buyer Persona and Messages with emotion

As Sun Tzu once said: ‘Know yourself and the enemy and you will always win’. By aligning copy, calls to action and emotional triggers with the appropriate buyer persona and the specific stage of the consumer journey, prospects are much more likely to consume the content and perform the action.

This is more effective when you appeal to emotion and put yourself as a solution to a problem only you can solve. With this, you’ll win the conversion battle and keep them coming for more.

Get to the point

…Or the message will get lost. Most engaging web designs focus on interactive websites with short and sweet copies. If you can’t sum up your ‘values’ in 4 lines or your ‘about us’ in a paragraph, you’ve got a lot of ground to cover.

Here are some of our favourite websites showing just how effective short, succinct copies make the most impressionable impact – and how the visuals accentuate them too.



After all, skimming is in and looks like it’s here to stay with our notoriously short attention spans.

Keep it creative

We are at your website to find out about what you can do us, your services and your experience, please make this fact hunt easy and fun. And this advice is for everyone!

No one cares what industry you’re in, we want to see something new and interesting or we’ll find someone who can. Whether you do e-commerce or run consultancy services, show us who you view yourself to be, fun or strong? You tell us.

Proofread your content

Again, and again and again. If you can’t fix your copy, how are you going to fix our problem? Grammar and spelling have never been more important, nothing undermines you more than a misspelling or a grammatical error. And hey, if you’ve read it for the 20 000th times and feel convinced, you’ve probably found your best voice.

Change it up

Just because it worked 5 years ago doesn’t mean it works now. Like your firm, your website design and the copy must be innovative to move forward. Don’t be afraid to try something new, it’ll keep your website up to date and engaging. Besides, fortune favours the bold.

But most importantly, never forget that there’s no shame in calling in the experts with the big guns to design your website. Contact us now and we’ll gladly help you with your web design woes!

Table of Contents

Visual – content harmony

Align Buyer Persona and Messages with emotion

Get to the point

Keep it creative

Proofread your content

Change it up

Share this article

Related posts
How Do UI And UX Design Help With Your Website Design?

User interface (UI) and user experience (UX) designs are vital elements that work hand-in-hand in creating a high-quality website design. Having good UI and UX design within your website can boost user interaction, increase customer satisfaction and draw attention to your brand.

Given that UI and UX design are closely interlinked, it can be hard to differentiate one from the other. However, it is vital to understand that they handle two different parts of the design process.

To help you incorporate them into your website design, here is a simple guide on UI and UX design.

Read More
5 Ways To Make Your Brand Crazy, Rich & Asian Like In The Movies

Think the box-office Crazy Rich Asians is sending the world into a frenzy? Well, good branding can, too! When the movie hit the shores of US, it smashed records for romantic-comedies in recent times. By the time Crazy Rich Asians premiered in Singapore, it was already generating hype for its unique setting and cast. One thing’s for sure, we all can agree that Newton Food Centre does not have the best satay in Singapore.

Based on a book written by Kevin Kwan, it depicts the story of a group of rich Asians in the setting of a grand wedding with dramatic twists and turns.

Crazy Rich Asians is a trailblazer in its cast and setting and received significant success in a predominantly Caucasian men industry.

But what has the success of a locally filmed movie got to do with your brand?

Ready to learn it all? Then Action!

Read More
Here’s Why eCommerce is The Future of Retail

Ready, Player One?

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

Read More
7 Digital Marketing Lessons From The New Maplestory M

As if phubbing wasn’t a deep enough problem in our digital-crazy era, a ghost from the past has come back to haunt us. Nexon released a mobile version of their heralded PC game globally, Maplestory M, on Wednesday, 25th July 1pm. Maplestory M started their page on May 14, garnering more than 200,000 followers since. It is probably the most successful launch of a mobile game since Pokemon Go. So what can we learn from this?

Read More