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3 Questions To Ask Before Engaging A Digital Marketing Agency

10 July 2019

3 mins read

Many businesses lack the expertise and resources to execute successful digital marketing campaigns, which is why investing in a digital marketing agency is a popular solution nowadays.

With the insights and expertise that these agencies provide, it makes perfect sense to hire them to come up with an effective digital marketing strategy.

As an aspiring digital hub, the abundance of digital marketing agencies in Malaysia is no surprise. Unfortunately, this makes the process of choosing the right agency for your brand much more tedious.

With that said, here are three questions you need to ask before choosing a digital marketing agency.

1) Is the agency credible?

Apart from the usual client references and case studies, reputable companies will display their certifications and badges on their website.

For example, a Google Partner badge serves as a strong recognition of an agency’s expertise in Google Ads. To be recognised by Google, these agencies must undergo strict performance assessment, product certification exams and various training sessions.

Thus, such certifications are great indicators to assess if an agency is reliable.

Transparency is another factor in determining the credibility of your digital agency. The agency should be clear about their practices so that you know what to expect from your partnership.

It is thus vital to lay down all the terms and conditions in a contract before commencing anything.

2) What kind of experience does the agency have?

Being credible is not enough – digital marketing agencies should also be experienced in their field.

If they don’t have any experience in your industry, they may not be aware of the latest trends and needs. Ask how they’ll venture into a new industry and ensure that they know what it takes to achieve your expected goals.

Now is the time to put them to the test. Request for a pitch, and see if their ideas satisfy you.

While agencies who specialise in your niche can be a good choice, versatile agencies can also be beneficial.

They may not be experts in your industry at the start, but their varied experience shows that they are quick to understand different businesses, industries and goals.

Browse through their past works and see if they are adaptable to your brand. Their fresh set of eyes can introduce ideas from other industries and uncover new approaches to improve your digital marketing strategy.

Looking for a flexible digital agency in Malaysia to execute a digital marketing campaign? Reach out to our team for an effective solution now.

3) How does the agency communicate?

Engaging a digital marketing agency means you are establishing a new relationship, which requires constant feedback and communication. It is vital for the agency to follow up with you quickly so that you’ll always be on the same page.

Hence, prospective agencies should allocate you with a primary contact person. You want to discuss how often you’ll get a progress update, and how you can assess the effectiveness of your digital marketing campaigns.

Open communication leads to mutual respect and understanding, which will benefit your relationship with the agency. When the agency understands your views and goals, you’ll be able to work together to achieve the best results.

Ultimately, good communication will lead to a consistent digital marketing strategy throughout all channels.

Get in touch and listen to their ideas.

Failing to align expectations with digital marketing agencies have caused brands to face unpleasant experiences. Thus, you should always contact agencies to discuss your goals and needs before partnering up with them.

Once you’ve done your research and understand what they can bring to the table, you’ll be able to properly evaluate whether they are the right agency for you.

If you’re ready to partner up with a digital marketing agency to achieve effective results, you can talk to our dedicated team today.

1) Is the agency credible?

2) What kind of experience does the agency have?

3) How does the agency communicate?

Get in touch and listen to their ideas.

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Is Artificial Intelligence (AI) The New Wave of Advertisement Content?

Artificial Intelligence (AI) has slowly crept into every industry, even in digital marketing, and it looked like everything could be made better with AI.

Digital marketing has benefitted from the automation of strenuous processes but the content within ads seemed irreplaceable by AI.

At least that’s what people thought until Burger King released this:

If you let your phone’s texting suggestion create an ad for Burger King, you’ll probably get something like:

“Burger King and I wanna was a great night out with the girls in a very small group of fun people who cannot is a great way of making it fun to try it and then make sure to make it happen.”

Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.

While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.

Why did this ad appeal to so many audiences?

Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.

Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.

Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.

If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.

Will AI become the new wave of digital advertisement content?

We don’t think so.

AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.

But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.

Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.

Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.

So how should I craft digital marketing content going forward?

While targeting helps to bring the message to the right people, the right content will find the right people on its own.

Be creative. Creativity will remain the key to content creation for a long time.

Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.

At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.

It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.

If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.

6 Ways Social Media Marketing Can Help Improve Your Brand

Because the only way to get there, is to get word out there.

We know social media marketing is all the rage right now, so we’ve picked the best digital marketing advice for you to get a kickstart. If you’re not on Facebook, Instagram, or Twitter at least, we don’t know why you’re not doing it. But we’ll tell you why you should – and there’s no turning back from there.

Here’s Why eCommerce is The Future of Retail

Ready, Player One?

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

How Brands Celebrated Father’s Day On Social In 2019

Father’s Day is one of the many opportunities for brands to flex their creative brilliance, and many brands often tie in this celebration of all fathers with their social media marketing plans. As a social media marketing agency ourselves, we were impressed by some of their social campaigns and posts. Social media is one of the best channels to connect with your audience, which is why your content matters.

Want to make an impact with your social media content? Kickstart your brainstorm session by taking notes from 3 of our favourite Father’s Day social posts this year.

Facebook Ad Transparency and What It Means for You

After Facebook’s recent scandal with leaked user information and the US Election fiasco, the social media giants have decided to become more transparent with their platform. In early April, Facebook announced they were making ads transparent and marking political ads as special cases.

This has been a long time coming, given the chatter on Russian meddling since the US Elections fiasco ended 2 years ago.

How does this affect your business?

Ad transparency means anyone and everyone can now view all the ads you are running. This includes your target audience and unfortunately, your competition. The good news is that they can only see the content and the type of ad but nothing on the data and statistics that come with it.

So what should you do?

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