In-App Purchasing To Transform Instagram Marketing

On the other hand, a badly executed branding campaign draws criticisms and sets the wrong tone for your brand going forward. Even the most well-known brands that employ branding agencies or invest thousands of dollars for a branding campaign to create one can flop in their branding campaigns.

To avoid making a mistake of your own, here are 4 rules to help you execute a successful branding campaign.

With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.

The same applies to digital marketing as well.

But what has voice commands got to do with digital marketing?

(Don’t worry, we’ll get there)

Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.

Facebook has begun testing voice commands in its Messenger platform earlier this month.

If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.

With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?

The answer is simple: Search Engine Optimisation (SEO).

Voice command technology often relies on traditional search engines to provide results to its users.

To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.

SEO can be tough, but a qualified professional can help make things easier.

The logical next step would be to optimise your page towards voice searches.

Yes, but how?

Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.

While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.

Why did this ad appeal to so many audiences?

Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.

Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.

Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.

If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.

Will AI become the new wave of digital advertisement content?

We don’t think so.

AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.

But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.

Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.

Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.

So how should I craft digital marketing content going forward?

While targeting helps to bring the message to the right people, the right content will find the right people on its own.

Be creative. Creativity will remain the key to content creation for a long time.

Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.

At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.

It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.

If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.

The year 2018 has been a crazy ride for digital marketing all around, from Facebook being interrogated at Congress to data leaks at Google, there were no short of headlines.

However, there were also amazing happenings throughout this year, such as amazing digital marketing campaigns. As a professional digital marketing agency ourselves, it’s only fitting that we look at some of the best for this industry in 2018.

In no order of merit, starting off with…

The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.

In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.

Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.

To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.

So how should I utilise AI in my marketing strategies?

AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?