Back

In-App Purchasing To Transform Instagram Marketing

27 March 2019

3 mins read

Branding Digital Marketing Marketing Strategy

The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.

Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.

What It Is

Instagram has enhanced its shopping features which allow consumers to be able to purchase items directly from the application. Similar to e-commerce, the buying process is shortened with the implementation of a checkout button on Instagram.

Social media has become such huge influences in our lives, which also generates incredible profits for brands and businesses. If you’re looking for a breakthrough with digital marketing for your brand, look no further. Talk to us and we can help enlighten your doubts.

How It Value-Adds

Consumers would only be able to reap more benefits than ever. Users of Instagram are used to clicking a link to an e-commerce’s website to pay for their desired products. With this wave of change, the purchasing process would only be a click away while prices of items remain the same. Users will also be able to pay with Visa, Mastercard, American Express, Discover or PayPal.

For brands, this cuts out the hesitation part of a consumer’s purchasing process. Affirming the return of investment, companies don’t have to worry about click-through rates anymore. Engaging users in in-app purchases not only encourages the action of buying the actual products, but it also cuts the evaluation stage of a consumer decision process and right to the purchase.

What can I do about this?

Start Planning An Instagram Marketing Campaign

Instagram is slowly evolving into an effective marketing platform, with more and more features and digital marketing solutions added on the application. Yet, there is a gap of more than 1 billion users on Facebook and Instagram, which indicates the room for improvement and utilisation for many brands going forward.

This is a clear sign that more brands should start an Instagram account, as long as they have the right mindset and plan to do it. Planning doesn’t just mean the images and captions, but also the strategic timing, creative visuals and content series that works for your brand.

Need help with creating an effective Instagram marketing campaign? Look no further than digital marketing experts that can help you ace your Instagram marketing.

Catch On This Trend Quickly

Instagram has gradually become a platform where users are used to viewing ads left and right. Trends come and go very quickly, so you should hop on to this bandwagon as soon as possible.

Fret not – Instagram is not looking for consumers to pay a higher cost to cover the checkout transaction processes. But brands can look to pay a higher fee to be able to include this feature in your profile. Instagram has also established an open call to brands looking to boost their sales with their new purchasing feature.

Brands like Dior, H&M, Colourpop and Huda Beauty have attested their participation for the new checkout feature. In fact, a soft launched commenced just this Tuesday with Nike, Revolve and Burberry as part of the beta version.

In A Nutshell

The inception of this feature may affirm better connections for brands and their audiences. Brands can look to communicate better (as long as your consumers are mainly on Instagram) with the checkout function. Cutting the middleman out of the entire process, Instagram is proving to be a crucial figure for businesses.

Facebook Inc continues to surprise the masses with constant app feature updates and even the announcement of the potential merger of Facebook, Instagram and WhatsApp.

If you’re unsure how this feature can work for you, or need clarifications on how to optimise the usage of social media to communicate your brand better, reach out to a dedicated team of experts.

What It Is

How It Value-Adds

Start Planning An Instagram Marketing Campaign

Catch On This Trend Quickly

In A Nutshell

Share this article

4 Rules to Successfully Execute a Branding Campaign

A successful branding campaign lays the foundation for the bigger things in your organisation, keeping your brand at the top of everyone’s mind. It tells people what to expect from your brand and shows how you stand out from the rest.

On the other hand, a badly executed branding campaign draws criticisms and sets the wrong tone for your brand going forward. Even the most well-known brands that employ branding agencies or invest thousands of dollars for a branding campaign to create one can flop in their branding campaigns.

To avoid making a mistake of your own, here are 4 rules to help you execute a successful branding campaign.

Facebook’s New Dating Feature Can Help You Find “The One”

If you’re looking for a date, you’re in luck! Facebook is preparing to launch a dating feature for help users find their soulmates.

In the current digital age, social media has often been used primarily for connecting people, expanding networks and the occasional marketing.

For some ‘daring’ Facebook users, they use it to pursue and date individuals they are interested in at this point of time.

In fact, Facebook has seen more success for dating than Tinder and Facebook has decided to make it easier for users to do so.

Why is Facebook doing this?

Diversification is important for business, and Facebook is throwing their hat into the dating ring against the likes of Tinder and OKCupid.

With the wide number of users readily available on Facebook, it allows an easy transition to include a dating feature.

Here’s what you can expect from this dating feature!

It’s an opt-in so it’s your prerogative (PSA to Singles out there!)

Users would be able to access profiles beyond their network

‘Networking’ events that catered to specific interests to help users meet someone who is on their frequency

This could also be part of creating meaningful interactions and connecting people on their platform, as announced earlier this year.

If your brand is looking for someone to help create meaningful interactions with your target audience, look no further than a creative digital team.

So what can you do about this?

Any brands that have services or products related to dating can start thinking up or drafting dating-related ads.

It would not be a surprise if Facebook launches ads that caters to the dating crowd, such as events or gifts that helps break the ice on dates.

If you are having trouble creating a tailored ad, leave your number with experienced digital marketers to help you with it!

This feature could also be a precursor for similar platforms for business collaborations in the future.

In fact, the same feature could be tweaked to meet similar individuals and find opportunities for brand collaborations as well.

Want to stay ahead of the digital trends? Pair your brand up with the one – a dedicated team that will help transform your brand in the digital scene!

How to Drive Engagement Organically with Facebook Marketing

If you own a smartphone or have any mode of access to the Internet, chances are you have a Facebook account. And so do billions worldwide! Last we checked Facebook has an average of 1.45 billion active daily users. Sounds insane?

For marketers, while those numbers mean for potential, they come with a downside: everybody wants their post to be seen, and there are a lot of posts (an estimated 4:1 ratio of posts to people, in fact). If you don’t already know, organic reaches have steadily gone down through the years although Facebook’s not acknowledging it.

Why this happens isn’t just because of the metaphorical mountain that is the 4-billion-posts-per-day-on-Facebook burying your own post – it’s also due to Facebook’s Newsfeed Algorithm, which filters posts and does quality control to ‘optimise the user experience’ by showing them what’s relevant and interesting to them.

That algorithm doesn’t necessarily help the marketers struggling to get their fan-base to see their recent posts, however – and the less engagement you get the less likely Facebook will let your posts be featured on people’s News Feeds.

Sounds scary, but there are ways to outsmart artificial intelligence:

Facebook Ad Transparency and What It Means for You

After Facebook’s recent scandal with leaked user information and the US Election fiasco, the social media giants have decided to become more transparent with their platform. In early April, Facebook announced they were making ads transparent and marking political ads as special cases.

This has been a long time coming, given the chatter on Russian meddling since the US Elections fiasco ended 2 years ago.

How does this affect your business?

Ad transparency means anyone and everyone can now view all the ads you are running. This includes your target audience and unfortunately, your competition. The good news is that they can only see the content and the type of ad but nothing on the data and statistics that come with it.

So what should you do?

Enterprise Development Grant (EDG) Cheat Sheet

To better support companies looking to upgrade and innovate their business domestically or overseas, the Enterprise Development Grant (EDG) was set-up in October 2018, which replaced the existing Capability Development Grant (CDG) and the Global Company Partnership (GCP).

The EDG provides funding for up to 70% of qualifying project costs namely 3rd-party consultancy fees, software and equipment, and internal manpower cost.

The EDG is restricted to projects that are new and not generating revenue during the application. That means no contract signing with the suppliers or service providers and no work or payment for the project beforehand.

All local projects must be completed within 18 months upon successful application, while projects under the Overseas Marketing Presence (OMP) must be completed within 12 months.

WhatsApp us

Call us

Enquire us

Email us

Now that
you're here...

How can we help you?

What is your objective
for this project?

What is your overall budget?

Approximate Budget

How ready are you to
engage us?

Tell us more about you!

We are ready to
serve you.