4 Local ECommerce Brands With A Great Digital Marketing Strategy

If you’re looking for a date, you’re in luck! Facebook is preparing to launch a dating feature for help users find their soulmates.

In the current digital age, social media has often been used primarily for connecting people, expanding networks and the occasional marketing.

For some ‘daring’ Facebook users, they use it to pursue and date individuals they are interested in at this point of time.

In fact, Facebook has seen more success for dating than Tinder and Facebook has decided to make it easier for users to do so.

Why is Facebook doing this?

Diversification is important for business, and Facebook is throwing their hat into the dating ring against the likes of Tinder and OKCupid.

With the wide number of users readily available on Facebook, it allows an easy transition to include a dating feature.

Here’s what you can expect from this dating feature!

• It’s an opt-in so it’s your prerogative (PSA to Singles out there!)
• Users would be able to access profiles beyond their network
• ‘Networking’ events that catered to specific interests to help users meet someone who is on their frequency

This could also be part of creating meaningful interactions and connecting people on their platform, as announced earlier this year.

If your brand is looking for someone to help create meaningful interactions with your target audience, look no further than a creative digital team.

So what can you do about this?

Any brands that have services or products related to dating can start thinking up or drafting dating-related ads.

It would not be a surprise if Facebook launches ads that caters to the dating crowd, such as events or gifts that helps break the ice on dates.

If you are having trouble creating a tailored ad, leave your number with experienced digital marketers to help you with it!

This feature could also be a precursor for similar platforms for business collaborations in the future.

In fact, the same feature could be tweaked to meet similar individuals and find opportunities for brand collaborations as well.

Want to stay ahead of the digital trends? Pair your brand up with the one – a dedicated team that will help transform your brand in the digital scene!

Just last week, Mary Meeker released her Internet Trends Report that contained insights on the current digital marketing trends. Her 333-page report included important analyses on the changing digital landscape and the digital marketing trends to keep an eye on moving forward.

Digital marketing has become integral in promoting any organisation, as more than half the world is connected to the Internet. A compelling digital marketing campaign created by digital marketing company is an invaluable asset for your brand to impress your target audience. But you can only create a winning game plan by keeping abreast of the latest digital trends.

To save you the hassle, we’ve cut through the lengthy deck to pick out the 4 trends to watch out for in 2019.

A good website is like a good first date. If you don’t prepare for it, you won’t get a second. Bad ‘first dates’ often scares off consumers, which leads to high bounce rates and low SEO rankings. To avoid that, refrain from these fatal mistakes on your ‘first date’:

Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.

While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.

Why did this ad appeal to so many audiences?

Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.

Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.

Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.

If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.

Will AI become the new wave of digital advertisement content?

We don’t think so.

AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.

But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.

Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.

Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.

So how should I craft digital marketing content going forward?

While targeting helps to bring the message to the right people, the right content will find the right people on its own.

Be creative. Creativity will remain the key to content creation for a long time.

Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.

At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.

It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.

If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.

With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.

The same applies to digital marketing as well.

But what has voice commands got to do with digital marketing?

(Don’t worry, we’ll get there)

Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.

Facebook has begun testing voice commands in its Messenger platform earlier this month.

If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.

With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?

The answer is simple: Search Engine Optimisation (SEO).

Voice command technology often relies on traditional search engines to provide results to its users.

To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.

SEO can be tough, but a qualified professional can help make things easier.

The logical next step would be to optimise your page towards voice searches.

Yes, but how?