Facebook’s New Dating Feature Can Help You Find “The One”

With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.

The same applies to digital marketing as well.

But what has voice commands got to do with digital marketing?

(Don’t worry, we’ll get there)

Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.

Facebook has begun testing voice commands in its Messenger platform earlier this month.

If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.

With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?

The answer is simple: Search Engine Optimisation (SEO).

Voice command technology often relies on traditional search engines to provide results to its users.

To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.

SEO can be tough, but a qualified professional can help make things easier.

The logical next step would be to optimise your page towards voice searches.

Yes, but how?

With the insights and expertise that these agencies provide, it makes perfect sense to hire them to come up with an effective digital marketing strategy.

As an aspiring digital hub, the abundance of digital marketing agencies in Malaysia is no surprise. Unfortunately, this makes the process of choosing the right agency for your brand much more tedious.

With that said, here are three questions you need to ask before choosing a digital marketing agency.

When Facebook announced a change (or revert) in direction this year after the whole Cambridge Analytica fiasco, it signaled a change in their algorithms. They wanted to refocus on user engagement away from fake news, advertising and politics. So what does that mean for digital marketing?

Nothing we didn’t already know. For years, Facebook has always favoured content that prioritised engagement of users, but it did provide insights on how to tweak your content against the algorithm. With that in mind, we offer some simple ways you can make Facebook’s algorithm work in your favour:

Just last week, Mary Meeker released her Internet Trends Report that contained insights on the current digital marketing trends. Her 333-page report included important analyses on the changing digital landscape and the digital marketing trends to keep an eye on moving forward.

Digital marketing has become integral in promoting any organisation, as more than half the world is connected to the Internet. A compelling digital marketing campaign created by digital marketing company is an invaluable asset for your brand to impress your target audience. But you can only create a winning game plan by keeping abreast of the latest digital trends.

To save you the hassle, we’ve cut through the lengthy deck to pick out the 4 trends to watch out for in 2019.