If you’re looking for a date, you’re in luck! Facebook is preparing to launch a dating feature for help users find their soulmates.
In the current digital age, social media has often been used primarily for connecting people, expanding networks and the occasional marketing.
For some ‘daring’ Facebook users, they use it to pursue and date individuals they are interested in at this point of time.
In fact, Facebook has seen more success for dating than Tinder and Facebook has decided to make it easier for users to do so.
Why is Facebook doing this?
Diversification is important for business, and Facebook is throwing their hat into the dating ring against the likes of Tinder and OKCupid.
With the wide number of users readily available on Facebook, it allows an easy transition to include a dating feature.
Here’s what you can expect from this dating feature!
- It’s an opt-in so it’s your prerogative (PSA to Singles out there!)
- Users would be able to access profiles beyond their network
- ‘Networking’ events that catered to specific interests to help users meet someone who is on their frequency
This could also be part of creating meaningful interactions and connecting people on their platform, as announced earlier this year.
If your brand is looking for someone to help create meaningful interactions with your target audience, look no further than a creative digital team.
So what can you do about this?
Any brands that have services or products related to dating can start thinking up or drafting dating-related ads.
It would not be a surprise if Facebook launches ads that caters to the dating crowd, such as events or gifts that helps break the ice on dates.
If you are having trouble creating a tailored ad, leave your number with experienced digital marketers to help you with it!
This feature could also be a precursor for similar platforms for business collaborations in the future.
In fact, the same feature could be tweaked to meet similar individuals and find opportunities for brand collaborations as well.
Want to stay ahead of the digital trends? Pair your brand up with the one – a dedicated team that will help transform your brand in the digital scene!
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It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.
Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.
Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:
The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?