6 Killer Annual Report Designs That You Should Learn From - I Concept

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6 Killer Annual Report Designs That You Should Learn From

24 October 2018

3 mins read

Annual reports are long documents with detailed company information, which includes financial statements and achievements for the year, that are required for stakeholders.

However, with a killer design, an annual report can serve a greater purpose to become a good marketing tool and a compelling tale of your company.

A good annual report design is like a good website design –  it presents information in a more digestible format and provides an amazing user experience.

To help you with your annual report crafting, here are six annual report designs that you should learn from:

Taken from Digi Annual Report 2017

Digi, a telco company in Malaysia, created a vibrant annual report last year while utilising its brand colours admirably. (Of course, the brand colours helped.)

Throughout the report, data was presented with embodying icons and vectors as opposed to the usual cold, hard numbers.

There were also timely breaks from paragraphs of words with clean visuals and designs that complemented them.

A fitting design for a company aiming to be a digital life partner.

Taken from Oxfam Annual Report 2015

Oxfam is a non-profit organisation known for its fight against poverty around the world.

However, in 2015, they designed a refreshing annual report that aligned with its branding and its humanistic elements.

The high-quality photography featuring personalities and capturing realistic scenarios provided a strong human connection in the report.

It feels less wordy because of regular visual breaks, with images in chapter transitions and humanistic story features.

Simple, clean and readable – a good tackle on the annual report design.

Carlsberg Malaysia
Taken from Carlsberg MY Annual Report 2016

As a part of a relatively exciting industry, Carlsberg delivered in 2016.

Using creative and industry-relevant designs, it displayed information and data in a refreshing manner befitting of their products and brand.

The branding colours applied were welcomed breaks within chunks of words and provided some variations comfortable on the eyes.

Good annual report designs include creative copywriting as well, and the copywriting for the headers and chapter dividers showed considerable thought put into it.

Cheers to an exemplary annual report!

Taken from Getflywheel 2016 Year In Review

A unique take on annual reports, this website hosting agency relied on their strengths to create a visually exciting design.

Using a microsite to replace their annual report, Getflywheel delivered with animations to portray boring figures.

Bright colours and conversational-styled copywriting added to the entire annual report experience for readers as well.

The report complemented the entire brand experience and made a generally boring service exciting.

Befitting of a rapidly growing company.

Taken from Telekom Malaysia Annual Report 2014

This may be the wordier entry in this list, but this annual report won the Overall Excellence Award during the National Annual Corporate Reports 2014.

And for good reason.

Consistent brand colours and regular breaks in wordy paragraphs, the annual report was easy on the eye and ahead of its time in presenting data and figures.

Clear sections and well-chosen images and colour palettes enhanced Telekom’s branding.

A game-changing annual report for the Asia-Pacific Region indeed.

Chartered Professional Accountants Ontario
Taken from CPA Ontario Annual Report 2015

Accountants are not known for their flair in design but CPA Ontario impressed with a compelling annual report in 2015.

Pairing good contrasts of colours with well-chosen photography in a short and succinct report, these accountants crunched the numbers and presented them nicely.

The annual report catered to both the old-school investors and new-school average users with both PDF and microsite formats.

Summarised huge chunks of facts into key metrics and figures within each section’s overview, it created an easy and fast read.

Perfectly exemplification of its vision as a multi-dimensional role.


Annual reports can be difficult to design, so consult a creative team to push out an annual report that can double as a marketing asset.

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For any forms of communication and aspects of businesses, it is important to look for constant ways to improve it. This set of principles apply to annual reports as well.

While there are always new ways to design an annual report, an overlooked execution is the digital annual report. A digital annual report refers to an annual report in a microsite form, not just a PDF file.

The digital annual report is not new by any standards, but it is underutilised. There seems to be an unnecessary barrier when all you need is a professional digital team capable of both design and programming.

To push for digitalisation for annual report designs, here are 4 reasons for you to think about creating a digital annual report:

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