Whether you are new to designing annual reports or a seasoned veteran, you could use an annual report design cheat sheet as a guide or checklist.
With the waves of digitalisation and creatives landing across every industry, designers of annual reports have to step up to meet the challenge.
To help annual report designers everywhere, we have created an ultimate cheatsheet/guide for the new age annual reports:
Regular Breaks and White Spaces
Nothing turns people off faster than chunky texts. To boost the readability of an annual report, summarise and break up wordy paragraphs to sustain their attention. Inserting high-quality graphic or image elements regularly will do the trick.
Of course, the correct use of white spaces can be a game-changer as well.
Evoking Positive Emotions
Emotions are often the driving force of decision-making among individuals. People respond well to positive emotions, especially current and potential investors. It’s all about framing a positive front in an appealing design.
Look at your annual report design, does it evoke a favourable outlook? If it doesn’t, it’s time to make some changes.
Infographics Have Become A Necessity
Infographics used to be a trend. Now, it’s a necessity. Use infographics to present your financial statements in a simple, clear and engaging manner. Designing infographics force you to simplify and present your numbers in a visually evocative way, making it more attractive to the average reader and investor.
Need a hand? We know someone who can design good infographics.
Time For Some Humble-Bragging
Show-off your achievements. You had a great quarter or year, don’t waste it.
Highlight your strengths and success in your annual reports to obtain confidence from your current and potential investors.
But keep in mind, subtlety would be your calling card.
Give Your Section Breaks
We don’t mean actual breaks. Provide a summary with noteworthy points and statistics (using visual elements if possible) before each section. Not everyone has the time to read through a long report, as most of them skim through annual reports.
By providing a summary, you ensure that they are taking home the message you have crafted and intended. It also serves as regular breaks from chunky texts.
Consider Some New Formats
There’s no such thing as a standardised annual report. Get creative with it, since it can become an effective communication tool across your various departments (i.e. marketing).
Consider splitting your annual reports into two and portraying them in a subpage or microsite format, like what Maybank has done with their annual report design. Or, here are some top annual report designs you can consider as well.
Projecting A Bright Future
Last but definitely not the least, include a section on future developments and projected growth of your company. Your business is here to stay. But your investors need to know that as well.
By focusing a section on your company’s future, it instils confidence within your business’s stakeholders and investors while presenting a forward-thinking mindset. If it doesn’t achieve that, forward planning never hurt any business before.
Annual report design can become a huge asset in more ways than one.
Wish to create a good annual report design? Let our creative team handle it for you.
Table of Contents
Regular Breaks and White Spaces
Evoking Positive Emotions
Infographics Have Become A Necessity
Time For Some Humble-Bragging
Give Your Section Breaks
Consider Some New Formats
Projecting A Bright Future
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It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.
Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.
Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
