WEBSITE
Overview
Inspired by the scenic beauty of Canberra and the diversity of the city, we conceptualised an aspirational quiz in a fresh microsite to allow audience to discover their personality, and suggest the activities and places to go while they are in Canberra.
Using simple guiding questions like their attire and travelling essentials, we created algorithms on the microsite to match their personality and recommend the things that they can do. On top of that, we used this to capture interested audiences particulars and link them up to SIA’s CRM database systems.
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