Attention to all digital marketing agencies and departments: If you are not putting in the effort for your advertisement content creation, Google Chrome is about to block your ads with an in-built adblocker.
Google has looked into this ad-blocking feature since 2017 in an attempt to improve the digital marketing industry. Now, they are expecting to launch this new in-built function worldwide by July.
Google Chrome is the most widely used Internet browser at 62.28%, which is more than half of the online activity. Safari, the second most used browser is only at a mere 14.69%. Saying that this change will impact digital marketing is putting it lightly.
What should I do?
If you have been doing great work and putting in effort into your digital marketing so far, there’s nothing to worry about. If you have been on the other end of the spectrum, it’s time to consider the following the suggestions:
Content Marketing
If you are lacking in valuable content, perhaps it’s time to invest in a serious round of content marketing. Content marketing is about creating content that benefits your target audience, in line with your company’s branding and key product/services.
This will help reach your audience effectively and bring traffic to your website if implemented with the right SEO techniques. In fact, content marketing has been underutilised despite its effectiveness as an effective strategy.
We recommend utilising a professional agency to help you with your content marketing strategy and execution to maximise its effectiveness.
Remove Pop-up Ads PLEASE
Pop-up ads are the banes of digital marketing. Most pop-up ads are often spammy and lack valuable and relevant content to its target audience. As a result, they often annoy the average online user, resulting in the users closing off the ads quickly.
In fact, pop-up ads are penalised by Google’s algorithms at this point, resulting in a lower SEO ranking and subsequently, lower traffic to your website. When the adblocker becomes functional across the world, these are the first type of ads to go.
You can still utilise pop-ups on your site but do keep these layout pointers in mind for the sake of your SEO.
Fully Integrated Digital Marketing Campaign
At the end of the day, the best way is to integrate your content into a coherent and cohesive marketing campaign, which means investing your time, effort and money into a full-fledged campaign.
With a full-fledged campaign, you are able to reach your target audience via various channels and create content that is meaningful and generates positive interactions. This will spread your ad content to your target audience on platforms such as social media and word-of-mouth, both organically and digitally. Eventually, this will lower the risk of your ad content being blocked by Google Chrome’s ad-blocker.
The best way to create a campaign similar to the above-mentioned is to approach a digital marketing agency in Singapore, like us.
Bad ads have no place in the digital marketing realm, be it Singapore, Malaysia or any parts of the world. Hence, it is important to be smart and informed when developing a digital marketing strategy.
Looking to breakthrough with digital marketing for your business? We are the digital marketing agency for you! Speak to our team of creative and professional members to get your campaign started.
Table of Contents
What should I do?
Content Marketing
Remove Pop-up Ads PLEASE
Fully Integrated Digital Marketing Campaign
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When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.