Attention to all digital marketing agencies and departments: If you are not putting in the effort for your advertisement content creation, Google Chrome is about to block your ads with an in-built adblocker.
Google has looked into this ad-blocking feature since 2017 in an attempt to improve the digital marketing industry. Now, they are expecting to launch this new in-built function worldwide by July.
Google Chrome is the most widely used Internet browser at 62.28%, which is more than half of the online activity. Safari, the second most used browser is only at a mere 14.69%. Saying that this change will impact digital marketing is putting it lightly.
What should I do?
If you have been doing great work and putting in effort into your digital marketing so far, there’s nothing to worry about. If you have been on the other end of the spectrum, it’s time to consider the following the suggestions:
Content Marketing
If you are lacking in valuable content, perhaps it’s time to invest in a serious round of content marketing. Content marketing is about creating content that benefits your target audience, in line with your company’s branding and key product/services.
This will help reach your audience effectively and bring traffic to your website if implemented with the right SEO techniques. In fact, content marketing has been underutilised despite its effectiveness as an effective strategy.
We recommend utilising a professional agency to help you with your content marketing strategy and execution to maximise its effectiveness.
Remove Pop-up Ads PLEASE
Pop-up ads are the banes of digital marketing. Most pop-up ads are often spammy and lack valuable and relevant content to its target audience. As a result, they often annoy the average online user, resulting in the users closing off the ads quickly.
In fact, pop-up ads are penalised by Google’s algorithms at this point, resulting in a lower SEO ranking and subsequently, lower traffic to your website. When the adblocker becomes functional across the world, these are the first type of ads to go.
You can still utilise pop-ups on your site but do keep these layout pointers in mind for the sake of your SEO.
Fully Integrated Digital Marketing Campaign
At the end of the day, the best way is to integrate your content into a coherent and cohesive marketing campaign, which means investing your time, effort and money into a full-fledged campaign.
With a full-fledged campaign, you are able to reach your target audience via various channels and create content that is meaningful and generates positive interactions. This will spread your ad content to your target audience on platforms such as social media and word-of-mouth, both organically and digitally. Eventually, this will lower the risk of your ad content being blocked by Google Chrome’s ad-blocker.
The best way to create a campaign similar to the above-mentioned is to approach a digital marketing agency in Singapore, like us.
Bad ads have no place in the digital marketing realm, be it Singapore, Malaysia or any parts of the world. Hence, it is important to be smart and informed when developing a digital marketing strategy.
Looking to breakthrough with digital marketing for your business? We are the digital marketing agency for you! Speak to our team of creative and professional members to get your campaign started.
Table of Contents
What should I do?
Content Marketing
Remove Pop-up Ads PLEASE
Fully Integrated Digital Marketing Campaign
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When Snapchat launched Augmented Reality (AR) games last month, it positioned themselves to take on the giants and move one step ahead of the competition.
However, it didn’t take long for the competition to fight back, as Facebook launched AR games in Messenger earlier this August.
The bout between these platforms will continue to benefit creative digital marketers as they continue to one-up each other and provide more and better tools.
So the age-old question follows, now what?
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?