3 Ways To Direct Traffic With Voice Command

If you own a smartphone or have any mode of access to the Internet, chances are you have a Facebook account. And so do billions worldwide! Last we checked Facebook has an average of 1.45 billion active daily users. Sounds insane?

For marketers, while those numbers mean for potential, they come with a downside: everybody wants their post to be seen, and there are a lot of posts (an estimated 4:1 ratio of posts to people, in fact). If you don’t already know, organic reaches have steadily gone down through the years although Facebook’s not acknowledging it.

Why this happens isn’t just because of the metaphorical mountain that is the 4-billion-posts-per-day-on-Facebook burying your own post – it’s also due to Facebook’s Newsfeed Algorithm, which filters posts and does quality control to ‘optimise the user experience’ by showing them what’s relevant and interesting to them.

That algorithm doesn’t necessarily help the marketers struggling to get their fan-base to see their recent posts, however – and the less engagement you get the less likely Facebook will let your posts be featured on people’s News Feeds.

Sounds scary, but there are ways to outsmart artificial intelligence:

In early July 2018, Google announced another significant change in it’s ranking algorithms – one of which will be of concern for many businesses hoping to rank their website in Google’s Search Engine Results Page. And this involves your site’s mobile page loading speed. Just early this March 2018, Google rolled out the mobile-first indexing which uses mobile version of web pages when it crawls, index and ranks them for mobile users.

This time, the focus goes deeper into the site speed, worrying advertisers and business owners all at the same time. Whether you’re in Singapore, Malaysia or any part of the world, this change will affect you the same.

With Facebook being caught up in the US Midterms Elections, you’d figured they will be too busy for any other shenanigans. You were wrong.

Despite having to put out fires all over the place, Facebook managed to launch 9 physical stores at Macy’s around the U.S., which will be opened until February 2019.

When Facebook announced a change (or revert) in direction this year after the whole Cambridge Analytica fiasco, it signaled a change in their algorithms. They wanted to refocus on user engagement away from fake news, advertising and politics. So what does that mean for digital marketing?

Nothing we didn’t already know. For years, Facebook has always favoured content that prioritised engagement of users, but it did provide insights on how to tweak your content against the algorithm. With that in mind, we offer some simple ways you can make Facebook’s algorithm work in your favour: