Because the only way to get there, is to get word out there.
We know social media marketing is all the rage right now, so we’ve picked the best digital marketing advice for you to get a kickstart. If you’re not on Facebook, Instagram, or Twitter at least, we don’t know why you’re not doing it. But we’ll tell you why you should – and there’s no turning back from there.
Paves way for branded interactions
Who are you? What is your purpose? How did you come to be? We all want to know! A compelling brand story can increase engagement and interest, and social media is the way to go. Why stick to websites when your audience is all over social media, sifting through content to find ones that resonate with them? Take household F&B brand Eighteen Chefs for example, Chef Benny Se Teo has branded his name so well that Eighteen Chefs is almost synonymous with him! While his brand story has touched many of us, his fine palate is undeniably good, too. Check out his latest food adventure that culminates in the opening of The Meathouse at Century Square. And it’s halal too.
Engage and understand your audience
You made it onto a social media platform… now what? Between facebook events, Instagram stories and Twitter, there are so many ways to reach out and engage your target audience! A special event or a live stream could snatch up interest and increase engagement with your brand. Who knows, there might be a few cheeky conversions thrown in there.
Increase brand awareness
Strong branding carries a strong message to your target audience, this increases reach, awareness and conversions of your brand. Firms that operate in different markets with different languages and cultures brand themselves accordingly. Social media is great for that as you can create different accounts for different regions and customise your messages as needed. Innisfree’s facebook pages are proof of the success of using social media in expanding your brand.
Stay top of mind among your customers
The elusive goal just got a bit closer. Most users log in multiple times a day, on more than one platform, and this is the perfect opportunity to connect to followers and stay relevant. Posting on social media allows you to promote yourself to your target audience directly and grow organically. By keeping it honest with a stream of consistent quality content, you’ll be top of mind in no time. If you ask us, we’ll say Hubspot’s got it right.
Opportunity for transparent crisis management
We all make mistakes don’t we. And companies, aren’t excluded from it. WIth social media, it can be a deal breaker or your saviour. Skyscanner’s error in layover calculation is a great example of turning a fiasco into an opportunity. 47 years for a layover might sound ridiculous, but it became a hilarious talking point all thanks to witty responses from the social media folks at Skyscanner.
Social media gives you your voice, tell them your side of the story, apologise. From there you can manage and control the crisis.
Or you can always pull a Skyscanner act and get that free publicity you’ve always dreamed of.
Allows for great service recovery
In true millennial fashion, the experience is central; demanding quick and simple customer service without the face to face interaction. The solution? Social media! Facebook messenger can be automated with prompts for users to select for customer service or just a general message about their issue. This can create faster and better customer service for everyone involved. Twitter is also good for customer service where they can either tweet or message you.
Are you a convert yet? If you aren’t sure, hit us up. We’ll be happy to offer some help in this area.
Table of Contents
Paves way for branded interactions
Engage and understand your audience
Increase brand awareness
Stay top of mind among your customers
Opportunity for transparent crisis management
Allows for great service recovery
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When Snapchat launched Augmented Reality (AR) games last month, it positioned themselves to take on the giants and move one step ahead of the competition.
However, it didn’t take long for the competition to fight back, as Facebook launched AR games in Messenger earlier this August.
The bout between these platforms will continue to benefit creative digital marketers as they continue to one-up each other and provide more and better tools.
So the age-old question follows, now what?
When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.