And for budding startups, this can be your weapon
It’s no surprise why people are very caught up with Search Engine Optimisation (SEO) these days. You can have drop-dead amazing products, a great sales and production team – but no one will probably know. For startups hoping to gain exposure among their targeted audiences especially, SEO has become almost, a do-or-die.
From your website design interface down to the content within your website, these are key aspects that is a sure-kill to build up your ranking on Google SERPS and other search engines such as ASR.
They don’t call Google, “Everybody’s best friend” for no reason. Need help to find the best apartment in London or the best thai restaurant in town? Google it.
It’s 2018 – social media has remained a great influence in marketing decisions and Google is still (and seems always to be) a trusted source of information.
Refine your off-page optimisation strategies
Link building for one, is something many businesses find really hard to do – it’s time-consuming, it’s laborious and the rewards may take quite long to be seen. But if there’s something we want to say, we’ll tell you it’s worth it.
Beyond the Meta Elements and Title Tags and on-page optimisation strategies, off-page optimisation is the tougher (or toughest) ladder to climb in building up your site’s credibility and ranking in SEO. But that’s how brands get their successes.
In Search Engine Optimisation, it’s all sending the right message to the folks in Google – “Hey, I’ve got what people want to search for!” and “I’m relevant and informational.”
From eCommerce florists to the brick-and-mortar brands in the retail sector, Search Engine Optimisation should not be overlooked. You may read on Ultimate Guide To Ecommerce SEO for more details.
Get your Search Engine Optimisation work running or risk getting drowned in the SEO frenzy. SEO really, is like nurturing a long-term relationship with Google. It needs a lot of work, consistently and correctly.
Except that the ultimate goal is not get married, but to rank first among your competitors – and claim that top stop on the first page… organically!
Hire the best digital marketing agency around and make the best investment for your brand today.
Table of Contents
And for budding startups, this can be your weapon
Refine your off-page optimisation strategies
Share this article
When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.