And for budding startups, this can be your weapon
It’s no surprise why people are very caught up with Search Engine Optimisation (SEO) these days. You can have drop-dead amazing products, a great sales and production team – but no one will probably know. For startups hoping to gain exposure among their targeted audiences especially, SEO has become almost, a do-or-die.
From your website design interface down to the content within your website, these are key aspects that is a sure-kill to build up your ranking on Google SERPS and other search engines such as ASR.
They don’t call Google, “Everybody’s best friend” for no reason. Need help to find the best apartment in London or the best thai restaurant in town? Google it.
It’s 2018 – social media has remained a great influence in marketing decisions and Google is still (and seems always to be) a trusted source of information.
Refine your off-page optimisation strategies
Link building for one, is something many businesses find really hard to do – it’s time-consuming, it’s laborious and the rewards may take quite long to be seen. But if there’s something we want to say, we’ll tell you it’s worth it.
Beyond the Meta Elements and Title Tags and on-page optimisation strategies, off-page optimisation is the tougher (or toughest) ladder to climb in building up your site’s credibility and ranking in SEO. But that’s how brands get their successes.
In Search Engine Optimisation, it’s all sending the right message to the folks in Google – “Hey, I’ve got what people want to search for!” and “I’m relevant and informational.”
From eCommerce florists to the brick-and-mortar brands in the retail sector, Search Engine Optimisation should not be overlooked. You may read on Ultimate Guide To Ecommerce SEO for more details.
Get your Search Engine Optimisation work running or risk getting drowned in the SEO frenzy. SEO really, is like nurturing a long-term relationship with Google. It needs a lot of work, consistently and correctly.
Except that the ultimate goal is not get married, but to rank first among your competitors – and claim that top stop on the first page… organically!
Hire the best digital marketing agency around and make the best investment for your brand today.
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And for budding startups, this can be your weapon
Refine your off-page optimisation strategies
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Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples: