And for budding startups, this can be your weapon
It’s no surprise why people are very caught up with Search Engine Optimisation (SEO) these days. You can have drop-dead amazing products, a great sales and production team – but no one will probably know. For startups hoping to gain exposure among their targeted audiences especially, SEO has become almost, a do-or-die.
From your website design interface down to the content within your website, these are key aspects that is a sure-kill to build up your ranking on Google SERPS and other search engines such as ASR.
They don’t call Google, “Everybody’s best friend” for no reason. Need help to find the best apartment in London or the best thai restaurant in town? Google it.
It’s 2018 – social media has remained a great influence in marketing decisions and Google is still (and seems always to be) a trusted source of information.
Refine your off-page optimisation strategies
Link building for one, is something many businesses find really hard to do – it’s time-consuming, it’s laborious and the rewards may take quite long to be seen. But if there’s something we want to say, we’ll tell you it’s worth it.
Beyond the Meta Elements and Title Tags and on-page optimisation strategies, off-page optimisation is the tougher (or toughest) ladder to climb in building up your site’s credibility and ranking in SEO. But that’s how brands get their successes.
In Search Engine Optimisation, it’s all sending the right message to the folks in Google – “Hey, I’ve got what people want to search for!” and “I’m relevant and informational.”
From eCommerce florists to the brick-and-mortar brands in the retail sector, Search Engine Optimisation should not be overlooked. You may read on Ultimate Guide To Ecommerce SEO for more details.
Get your Search Engine Optimisation work running or risk getting drowned in the SEO frenzy. SEO really, is like nurturing a long-term relationship with Google. It needs a lot of work, consistently and correctly.
Except that the ultimate goal is not get married, but to rank first among your competitors – and claim that top stop on the first page… organically!
Hire the best digital marketing agency around and make the best investment for your brand today.
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And for budding startups, this can be your weapon
Refine your off-page optimisation strategies
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The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
After Facebook’s recent scandal with leaked user information and the US Election fiasco, the social media giants have decided to become more transparent with their platform. In early April, Facebook announced they were making ads transparent and marking political ads as special cases.
This has been a long time coming, given the chatter on Russian meddling since the US Elections fiasco ended 2 years ago.
How does this affect your business?
Ad transparency means anyone and everyone can now view all the ads you are running. This includes your target audience and unfortunately, your competition. The good news is that they can only see the content and the type of ad but nothing on the data and statistics that come with it.
So what should you do?