Oh Snap! You Can Play Games on Snapchat Now?!

Copywriting: this underrated part of web design has the power to take your website to the next level or ruin it. The rise of the value in consumer journeys has made website design incredibly important here – where the smallest error can chase your web traffic away. As one of the top digital marketing agencies in Singapore and Malaysia, we’re going to share some insights to clear up the confusion.

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

When Snapchat launched Augmented Reality (AR) games last month, it positioned themselves to take on the giants and move one step ahead of the competition.

However, it didn’t take long for the competition to fight back, as Facebook launched AR games in Messenger earlier this August.

The bout between these platforms will continue to benefit creative digital marketers as they continue to one-up each other and provide more and better tools.

So the age-old question follows, now what?

If you’re looking for a date, you’re in luck! Facebook is preparing to launch a dating feature for help users find their soulmates.

In the current digital age, social media has often been used primarily for connecting people, expanding networks and the occasional marketing.

For some ‘daring’ Facebook users, they use it to pursue and date individuals they are interested in at this point of time.

In fact, Facebook has seen more success for dating than Tinder and Facebook has decided to make it easier for users to do so.

Why is Facebook doing this?

Diversification is important for business, and Facebook is throwing their hat into the dating ring against the likes of Tinder and OKCupid.

With the wide number of users readily available on Facebook, it allows an easy transition to include a dating feature.

Here’s what you can expect from this dating feature!

• It’s an opt-in so it’s your prerogative (PSA to Singles out there!)
• Users would be able to access profiles beyond their network
• ‘Networking’ events that catered to specific interests to help users meet someone who is on their frequency

This could also be part of creating meaningful interactions and connecting people on their platform, as announced earlier this year.

If your brand is looking for someone to help create meaningful interactions with your target audience, look no further than a creative digital team.

So what can you do about this?

Any brands that have services or products related to dating can start thinking up or drafting dating-related ads.

It would not be a surprise if Facebook launches ads that caters to the dating crowd, such as events or gifts that helps break the ice on dates.

If you are having trouble creating a tailored ad, leave your number with experienced digital marketers to help you with it!

This feature could also be a precursor for similar platforms for business collaborations in the future.

In fact, the same feature could be tweaked to meet similar individuals and find opportunities for brand collaborations as well.

Want to stay ahead of the digital trends? Pair your brand up with the one – a dedicated team that will help transform your brand in the digital scene!

With more than 50% of consumers preferring video content, a video marketing campaign has become the best selling tool and platform. If you hook your consumers within the first 5 seconds, you will get them to learn of your campaign.

To help brands create an effective video marketing campaign, here are 5 successful examples that are worth emulating: