The end of 2018 approaches and it’s safe to say that the digital marketing industry had a rather exciting one. And it’s going to get better.
Looking into our crystal ball, there is an abundant amount of signs that are forecasting the upcoming trends for 2019.
As you plan for your content calendar for 2019, consider these trends that are bound to transform digital marketing.
3D Images
Facebook released 3D images last month and they’re already showing up on our newsfeed, in the form of 3D memes and scenic images. There are already brands utilising this new tool into your marketing techniques, and this will continue to spread.
For example, American Express® recently used it admirably for their Black Friday sale in their NomadX promotion.
As with the case for all new tools, there will always be an uptake by the various brands, especially in their various digital marketing efforts. This happened for 360° images as well.
There will be an experimentation stage as different brands try out this new function, which will lead to some mixed results. Expect a wave of 3D photos and Facebook ads in the coming months.
Psst… Meet the agency behind the scenes who helped American Express® develop the 3D visual here.
Augmented Reality (AR)
While this function is not as new as 3D images, it has been slower on the uptake, given the technical skills required.
It started out as an application-based, but there has been a new development. Enter Web AR; which has a lower level for entry and much easier to adapt to various brands and businesses.
Web AR has been spreading recently, as more and more brands try to provide a unique user experience for their customers.
Notably, Magnum Ice Cream adapted web AR in spectacular fashion.
It shouldn’t take long before this becomes mainstream in 2019 as well.
Interactive & Gamifying Experience
It’s all about interactions now, and in the upcoming year, we will see it being taken into another level.
The new-age digital marketing has been about flipping the communication model as it becomes exceptionally important to provide customer interactions. Gone are the days of boring and mindless images, as interactive experiences take centre stage.
We’ve seen interactive stories, videos and posts emphasising user engagements of some form, and the same goes for creatives and visuals within ads, which have taken the next step towards being interactions-based.
Now more than ever, more thought needs to be put into the strategy of creating interactions beyond “Like if you….”.
One notable trend is gamification. While this isn’t something new, gamification has been effective for sales when utilised well. There have been some good examples of gamification for businesses to learn from, such as Dominos’ below.
Focus on creating meaningful interactions with your customers in 2019, or find a professional team who is focused on it.
That’s the end of our predictions for digital marketing in 2019.
It’s going to be a bumpy year ahead for digital marketing but an exciting one. So hop on with a top agency that will embrace the changes and challenges to create the best solutions for you.
Table of Contents
3D Images
Augmented Reality (AR)
Interactive & Gamifying Experience
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The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?
Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples: