As you begin your marketing planning for the upcoming year, you might look into finding a digital marketing agency to help you and boost your brand and numbers.
Given the saturation of the digital marketing industry, it is not difficult to find a digital marketing agency nowadays. The challenge is finding the right agency to do it.
With the abundance of choices, it may seem difficult to narrow it down to one and that’s understandable. In the spirit of giving during this festive season, here are 3 ways to choose the right digital marketing agency for your business:
Know Your Budget & Goal
To find the right agency, you need to do your own homework first and be able to answer the following questions:
How much are you willing to spend? What’s your budget?
By planning your marketing budget, you will be able to get quotations that are more tailored to your needs. It will be easy to weed out the agencies that are unable to fit into your budget.
Understand and set your marketing goals before approaching various agencies and subsequently, look at their proposed strategy.
Are they aligned with your goals? Do they aim to achieve the goals you have set?
It’s easier to work with an agency that has the same goals as you. From there, you can determine which agency is more suited for your brand.
Vet Their Creatives & Portfolio
Have you seen their creatives? If not, it’s time to take a look at their portfolio. A good digital marketing agency often boasts an extensive portfolio of design deliverables.
Do they have a design style that you like? Do they have a wide range of style that caters to your brand? Are their creatives actually creative?
Creatives and creativity are important aspects of digital marketing, as it is what makes your brand stand out. Hence, these are vital questions to consider as you choose the right digital marketing agency.
While you are looking at their portfolio, look at the clientele they have. Are there any notable brands that you wish to emulate or learn from?
If so, it bodes well for your potential partnership as they can achieve the brand you desire.
The Right Personnel
At the end of the day, when you are collaborating with an agency, you are working with people. Similar to hiring the right person, it is important that you are working with the right people.
Do they meet the deadlines agreed upon in the initial phase? How are your communications with them? Do they feel genuine? And most importantly, do you like them?
These are points to consider in deciding an agency, as you will be working with them extensively. Digital marketing is fun, so you should be able to enjoy the process. Hence, it is paramount that you like the people from the agency, to ensure that your partnership will be smooth and a happy one.
It can be difficult to find an agency that checks most of the points in this list, but I Concept is a budding digital marketing agency that strives to do so.
Speak to our professional and friendly team to find out if we are the digital marketing agency for your brand.
Table of Contents
Know Your Budget & Goal
Vet Their Creatives & Portfolio
The Right Personnel
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The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?
After Facebook’s recent scandal with leaked user information and the US Election fiasco, the social media giants have decided to become more transparent with their platform. In early April, Facebook announced they were making ads transparent and marking political ads as special cases.
This has been a long time coming, given the chatter on Russian meddling since the US Elections fiasco ended 2 years ago.
How does this affect your business?
Ad transparency means anyone and everyone can now view all the ads you are running. This includes your target audience and unfortunately, your competition. The good news is that they can only see the content and the type of ad but nothing on the data and statistics that come with it.
So what should you do?