3 Best World Cup Ads in 2018 and What You Can Learn - I Concept

Now that
you're here...

Tell us what you need and let's craft your story together.
Let's Go!

01 - 05

01/05

How can we help you?

Corporate Website

eCommerce Website

Video Production

Marketplace Portal

Customised System

Annual Report
Design

Digital Marketing
Solution

Next

02 - 05

02/05

What is your objective
for this project?

Enhance corporate identity and brand awareness

Improve user experience & web features

Implement new marketing strategy

Corporate Video

Promotional Corporate Video

Online Commercial

Training Video

Recruitment Video

Product Launch Video

Consumer Testimonials

Corporate Documentary / Behind the Scenes

Design

Copywriting

Proofreading

Printing

Photoshooting

Director's interview

Drive traffic

Increase sales

Increase brand value

Increase social engagement

Increase sales leads

Increase subscribers

Other

Next Back

03 - 05

03/05

What is your overall budget?

Approximate Budget

RM 50k - 65k

RM 65k - 80k

RM 80k - 95k

RM 95k - 110k

More than RM 110k

RM 50k - 75k

RM 75k - 90k

RM 90k - 105k

RM 105k - 130k

More than RM 130k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM 200k

RM 30k - 60k

RM 60k - 100k

RM 100k - 150k

More than RM150k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM200k

RM 50k - 100k

RM 100k - 150k

RM 150k - 200k

More than RM200k

RM10k - 15k per month

RM15k - 20k per month

RM20k - 25k per month

RM25k - 30k per month

More than RM30k per month

I'm not sure yet
Next Back

04 - 05

04/05

How ready are you to
engage us?

I'm still exploring and doing some research

I'm comparing quotes before engaging anyone

I'm more than ready, please contact me now!

Next Back

05 - 05

05/05

Tell us more about you!

Get Started

All fields marked with an asterisk (*) are mandatory.

View Summary
Send Now Back

We are ready to
serve you.

We're always looking to best customise and tailor-made our services according to your requirements. We will response you as soon as possible.
Back to Home
View Summary

Hi, I'm looking to enhance corporate identity and brand awareness for a/an corporate website with a budget RM 65k - 80k.

I'm more than ready, please contact me now!

Back

3 Best World Cup Ads in 2018 and What You Can Learn

13 July 2018

3 mins read

The FIFA World Cup 2018 is coming to an end and it has been an entertaining tournament to say the least. From upsetting favourites to Cinderella stories there were no lack of storylines this year. A quadrennial event, the World Cup unites people, even non-football fanatics and this lays the perfect opportunity for brands to leverage and showcase creative ads.

Some certainly caught our attention with the witty satires and endless shades thrown on some of the notable footballers. And of course, the smart perfectly timed ads – although some were blatantly jumping on the bandwagon.

Here’s some of our favourites!

1. Screwfix’s own Legends of the Game

What Is It?

Screwfix’s Legend of the Games was a major hit and ranked as the most well-received World Cup ad so far.  A DIY chain store, Screwfix showcased construction employees sharing the names of previous football legends in short videos (10s). Using names like David Seaman and Michael Owen in football-related actions, the ad was simple but effective. Watch the compilation above to appreciate this classy ad.

The Eureka

You don’t need fancy stars (at least not literally) and big budgets to create a successful and engaging ad. With well-timed sound effects and affiliation to current events or happenings, a video as short as 10s can produce amazing results.  Advertising doesn’t have to be complicated and grand.

2. KFC Dissing on Brazil’s Neymar Diving Antics
What Is It?

South Africa KFC produced this gem that garnered a lot of attention and reports from multiple news outlets. By relying on one simple fact – football players dive and overreact to fouls, often rolling on the floor continuously.  This was made even better because of the impeccable timing – Neymar Jr., the Brazilian star, was getting ridiculed online for the same behaviour. As a result, the ad became comedic gold.

The Eureka

Timing is everything here. When your ad resonates with what is already being discussed online, it tends to do well. By relying on trends and discussion points on social media, this ad hit the jackpot in engaging the audience.

It pays to listen and research current topics and trends. Literally.

Image Credit: Mashable
3. Geico – The Longest Goal Celebration… Ever
What Is It?

A goal celebration dragged out. Really, it was that simple. The ad had a simple logic: as long as football players celebrated by sliding, Geico will keep helping people save. They relied on a common football knowledge – players sliding after scoring. Similar to KFC’s ad, they exaggerated the fact to ridiculous extents and made the audience’s day. Not a knee-slapping, roll on floor kind of way, but the giggle and smile kind of way.

The Eureka

The ad worked because of a strong tie-in with Geico’s branding. Geico has always released ads in the same line of logic, only tweaking the content in general. With simple logic and tie in with brand and current events, your ad will produce desired results.

Have a strong brand story, it makes it easier for you to come up with ads that are strong, relatable and ties in with current events.

The TL;DR Lesson Plan
  1. Keep your ads simple, short and sweet.
  2. Listen to online conversations, there is 🏅to be found
  3. Have a strong branding story

Or, you can just hire a creative digital agency to do all these things for you, if you know what I mean. 😉

Table of Contents

1. Screwfix’s own Legends of the Game

2. KFC Dissing on Brazil’s Neymar Diving Antics

3. Geico – The Longest Goal Celebration… Ever

Share this article

Related posts
How To Choose A Digital Marketing Agency

As you begin your marketing planning for the upcoming year, you might look into finding a digital marketing agency to help you and boost your brand and numbers.

Given the saturation of the digital marketing industry, it is not difficult to find a digital marketing agency nowadays. The challenge is finding the right agency to do it.

With the abundance of choices, it may seem difficult to narrow it down to one and that’s understandable. In the spirit of giving during this festive season, here are 3 ways to choose the right digital marketing agency for your business:

Read More
Viral Marketing, Yay or Nay?

It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.

Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.

Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:

Read More

CONTINUE TO  EXPLORE