5 Christmas Campaigns You Should Learn From - I Concept

Now that
you're here...

Tell us what you need and let's craft your story together.
Let's Go!

01 - 05

01/05

How can we help you?

Corporate Website

eCommerce Website

Video Production

Marketplace Portal

Customised System

Annual Report
Design

Digital Marketing
Solution

Next

02 - 05

02/05

What is your objective
for this project?

Enhance corporate identity and brand awareness

Improve user experience & web features

Implement new marketing strategy

Corporate Video

Promotional Corporate Video

Online Commercial

Training Video

Recruitment Video

Product Launch Video

Consumer Testimonials

Corporate Documentary / Behind the Scenes

Design

Copywriting

Proofreading

Printing

Photoshooting

Director's interview

Drive traffic

Increase sales

Increase brand value

Increase social engagement

Increase sales leads

Increase subscribers

Other

Next Back

03 - 05

03/05

What is your overall budget?

Approximate Budget

RM 50k - 65k

RM 65k - 80k

RM 80k - 95k

RM 95k - 110k

More than RM 110k

RM 50k - 75k

RM 75k - 90k

RM 90k - 105k

RM 105k - 130k

More than RM 130k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM 200k

RM 30k - 60k

RM 60k - 100k

RM 100k - 150k

More than RM150k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM200k

RM 50k - 100k

RM 100k - 150k

RM 150k - 200k

More than RM200k

RM10k - 15k per month

RM15k - 20k per month

RM20k - 25k per month

RM25k - 30k per month

More than RM30k per month

I'm not sure yet
Next Back

04 - 05

04/05

How ready are you to
engage us?

I'm still exploring and doing some research

I'm comparing quotes before engaging anyone

I'm more than ready, please contact me now!

Next Back

05 - 05

05/05

Tell us more about you!

Get Started

All fields marked with an asterisk (*) are mandatory.

View Summary
Send Now Back

We are ready to
serve you.

We're always looking to best customise and tailor-made our services according to your requirements. We will response you as soon as possible.
Back to Home
View Summary

Hi, I'm looking to enhance corporate identity and brand awareness for a/an corporate website with a budget RM 65k - 80k.

I'm more than ready, please contact me now!

Back

5 Christmas Campaigns You Should Learn From

24 December 2018

3 mins read

As the holiday season approaches, we all want to do something special and reward the customers and clients that stuck with us throughout the year in our digital marketing campaigns.

By having a creative Christmas campaign, you can end the year on a good note and leave a lasting impression heading into the next year. In fact, there are many ways to do it.

With so many brands competing to do the same, it might be difficult to create one that stands out from the rest. During this season of giving, we have decided to lend a hand and give you some of the best Christmas campaigns that you can learn from:

Waitrose & Partners: #TooGoodToWait

Combining the spirit Christmas with a small exaggeration, Waitrose & Partners released comedic shorts that spread some holiday joys recently. Through impatience for good things, they portrayed their products as something to rush for. The ending saw people rushing off for them delicious goodies. Save some for us too!

Learning Point: Use a simple mechanic and simple link to the current festivities.

Air Canda: #ACGiftOfHome

Everyone wants to go home for the holidays, but that does not always happen for some of us. Getting stuck abroad for various reason is tough, so some often look for a taste of that homely festive spirit. In 2014, Air Canada took aim at these homesick individuals in an overseas Maple Leaf bar and find out why they were not back home in Canada. After listening to all their stories, the staffs announced a free round-trip and brought tears of joy to all of them.

Learning Point: Know where your audience is and understand their needs.

Greenpeace: Rang-tan

This ad was taken off TV for its political nature after airing for a short while, but not before it changed some hearts and induce some tears. This short video showed the disastrous consequences of deforestation on endangered animals in a poem recitation within an animated short. The ban only brought more media attention and eyeballs to the issue and created a bigger impact.

Learning Point: Don’t be afraid to push the boundaries for a good cause.

WestJet: Real-Time Giving

Another airline to make the list, this is another throwback to 2013 that featured a dedicated team and a customer-focused campaign. Through a live broadcast and trickery, the team got to learn of all their passengers’ wishlist (ranging from big-screen TVs to new socks & underwears) and rushed to get everything for them before they touched down. You can imagine (or watch) their reactions as their wishlist appear in front of their eyes at baggage claim.

Learning Point: If you are willing to put the effort of your customers, people will notice it.

Tesco: However You Do Christmas

In an era that is focused on the differences that separate us, Tesco celebrated diversity this festive season in their Christmas short. With a focus on the different ways that people celebrate the holidays, Tesco delivered the message, “Everyone’s Welcomed”. In a fast-paced video, they displayed their branding in catering to the diverse masses.

Learning Point: Deliver a strong message in line with the current trends.

 

And there you have it, 5 great Christmas campaigns to learn from. If you are still stuck, get a creative digital agency to push your holiday campaigns to the next level.

 

Happy Holidays!

Table of Contents

Waitrose & Partners: #TooGoodToWait

Air Canda: #ACGiftOfHome

Greenpeace: Rang-tan

WestJet: Real-Time Giving

Tesco: However You Do Christmas

Share this article

Related posts
Here’s Why eCommerce is The Future of Retail

Ready, Player One?

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

Read More

CONTINUE TO  EXPLORE