We’re just TWO days away from Single’s Day (11/11) and most of the eCommerce platforms have already begun their crazy campaigns and sales.
If you’re still fretting on how to hop on the Single’s Day train, we’re here to help. Without huge discounts, you can still create a good single’s day campaign that can drive your sales.
Here are THREE ways to do it:
Gamify Your Campaign
Games are fun, interactive and engaging, which means gamifying your single’s day campaign increases the traffic and virality of it. You don’t have to create complicated games or complex mechanics. Sometimes, the simpler the better, such as a subpage or a microsite.
Case in point: Lazada.
Social sharing has always been effective, and Lazada utilises it well with its gamification of Single’s Day. By encouraging users to share deals to lower the price, it managed to spread quickly and effectively, with a simple mechanic.
Looking to gamify your campaign? We know an experienced team who has handled gamification campaigns in microsite form.
Know The Trends & Audiences
You don’t have to create cringy ads or have insane discounts on every product. Take some time to learn and understand the trends and users’ behaviour of eCommerce sales.
For instance, women often focus on clothing and fashion items, while men look at electronic and digital products. Hence, you should tailor your discounts and promotions to the trends, and you will have yourself a successful Single’s Day sale.
Get Creative With The Single’s Experience
Single’s Day is about individuals without a significant other, celebrating their status as a ‘single’ person.
By getting creative with this specific aspect of Single’s Day, you can tailor your brand to provide an experience for the ‘single’ individual.
A good example would be Michael Kors, which created a campaign based on celebrating individualism and betting on yourself. With a simple idea and mechanic to promote its brand, Michael Kors focused on creating an individual’s experience.
You should aim to craft a similar creative digital marketing strategy or get the help of an experienced digital team.
All of these do not just apply to Single’s Day. In fact, for upcoming events, holidays and sales, you can take a look at this article again to help you craft the next strategy.
You can also get your inspiration from other local eCommerce brands if you need them.
Alternatively, get yourself a creative digital partner who excels in crafting 360° marketing solutions.
Table of Contents
Gamify Your Campaign
Know The Trends & Audiences
Get Creative With The Single’s Experience
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When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.