3 Ways To Ace Your Single’s Day Campaign Without Huge Discounts

With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.

The same applies to digital marketing as well.

But what has voice commands got to do with digital marketing?

(Don’t worry, we’ll get there)

Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.

Facebook has begun testing voice commands in its Messenger platform earlier this month.

If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.

With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?

The answer is simple: Search Engine Optimisation (SEO).

Voice command technology often relies on traditional search engines to provide results to its users.

To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.

SEO can be tough, but a qualified professional can help make things easier.

The logical next step would be to optimise your page towards voice searches.

Yes, but how?

In line with the trend of social media taking over our daily lives, Facebook has decided to take it another step further. They are currently in the midst of adding a shopping function, providing another way to take money from their users.

The function is paired with their Live feature, whereby users can directly purchase products during a Live broadcast.

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

With the insights and expertise that these agencies provide, it makes perfect sense to hire them to come up with an effective digital marketing strategy.

As an aspiring digital hub, the abundance of digital marketing agencies in Malaysia is no surprise. Unfortunately, this makes the process of choosing the right agency for your brand much more tedious.

With that said, here are three questions you need to ask before choosing a digital marketing agency.

Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.

While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.

Why did this ad appeal to so many audiences?

Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.

Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.

Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.

If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.

Will AI become the new wave of digital advertisement content?

We don’t think so.

AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.

But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.

Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.

Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.

So how should I craft digital marketing content going forward?

While targeting helps to bring the message to the right people, the right content will find the right people on its own.

Be creative. Creativity will remain the key to content creation for a long time.

Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.

At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.

It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.

If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.