We’re just TWO days away from Single’s Day (11/11) and most of the eCommerce platforms have already begun their crazy campaigns and sales.
If you’re still fretting on how to hop on the Single’s Day train, we’re here to help. Without huge discounts, you can still create a good single’s day campaign that can drive your sales.
Here are THREE ways to do it:
Gamify Your Campaign
Games are fun, interactive and engaging, which means gamifying your single’s day campaign increases the traffic and virality of it. You don’t have to create complicated games or complex mechanics. Sometimes, the simpler the better, such as a subpage or a microsite.
Case in point: Lazada.
Social sharing has always been effective, and Lazada utilises it well with its gamification of Single’s Day. By encouraging users to share deals to lower the price, it managed to spread quickly and effectively, with a simple mechanic.
Looking to gamify your campaign? We know an experienced team who has handled gamification campaigns in microsite form.
Know The Trends & Audiences
You don’t have to create cringy ads or have insane discounts on every product. Take some time to learn and understand the trends and users’ behaviour of eCommerce sales.
For instance, women often focus on clothing and fashion items, while men look at electronic and digital products. Hence, you should tailor your discounts and promotions to the trends, and you will have yourself a successful Single’s Day sale.
Get Creative With The Single’s Experience
Single’s Day is about individuals without a significant other, celebrating their status as a ‘single’ person.
By getting creative with this specific aspect of Single’s Day, you can tailor your brand to provide an experience for the ‘single’ individual.
A good example would be Michael Kors, which created a campaign based on celebrating individualism and betting on yourself. With a simple idea and mechanic to promote its brand, Michael Kors focused on creating an individual’s experience.
You should aim to craft a similar creative digital marketing strategy or get the help of an experienced digital team.
All of these do not just apply to Single’s Day. In fact, for upcoming events, holidays and sales, you can take a look at this article again to help you craft the next strategy.
You can also get your inspiration from other local eCommerce brands if you need them.
Alternatively, get yourself a creative digital partner who excels in crafting 360° marketing solutions.
Table of Contents
Gamify Your Campaign
Know The Trends & Audiences
Get Creative With The Single’s Experience
Share this article
The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?
When Snapchat launched Augmented Reality (AR) games last month, it positioned themselves to take on the giants and move one step ahead of the competition.
However, it didn’t take long for the competition to fight back, as Facebook launched AR games in Messenger earlier this August.
The bout between these platforms will continue to benefit creative digital marketers as they continue to one-up each other and provide more and better tools.
So the age-old question follows, now what?