6 Trends in Web Design To Improve Your Website - I Concept

Now that
you're here...

Tell us what you need and let's craft your story together.
Let's Go!

01 - 05

01/05

How can we help you?

Corporate Website

eCommerce Website

Video Production

Marketplace Portal

Customised System

Annual Report
Design

Digital Marketing
Solution

Next

02 - 05

02/05

What is your objective
for this project?

Enhance corporate identity and brand awareness

Improve user experience & web features

Implement new marketing strategy

Corporate Video

Promotional Corporate Video

Online Commercial

Training Video

Recruitment Video

Product Launch Video

Consumer Testimonials

Corporate Documentary / Behind the Scenes

Design

Copywriting

Proofreading

Printing

Photoshooting

Director's interview

Drive traffic

Increase sales

Increase brand value

Increase social engagement

Increase sales leads

Increase subscribers

Other

Next Back

03 - 05

03/05

What is your overall budget?

Approximate Budget

RM 50k - 65k

RM 65k - 80k

RM 80k - 95k

RM 95k - 110k

More than RM 110k

RM 50k - 75k

RM 75k - 90k

RM 90k - 105k

RM 105k - 130k

More than RM 130k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM 200k

RM 30k - 60k

RM 60k - 100k

RM 100k - 150k

More than RM150k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM200k

RM 50k - 100k

RM 100k - 150k

RM 150k - 200k

More than RM200k

RM10k - 15k per month

RM15k - 20k per month

RM20k - 25k per month

RM25k - 30k per month

More than RM30k per month

I'm not sure yet
Next Back

04 - 05

04/05

How ready are you to
engage us?

I'm still exploring and doing some research

I'm comparing quotes before engaging anyone

I'm more than ready, please contact me now!

Next Back

05 - 05

05/05

Tell us more about you!

Get Started

All fields marked with an asterisk (*) are mandatory.

View Summary
Send Now Back

We are ready to
serve you.

We're always looking to best customise and tailor-made our services according to your requirements. We will response you as soon as possible.
Back to Home
View Summary

Hi, I'm looking to enhance corporate identity and brand awareness for a/an corporate website with a budget RM 65k - 80k.

I'm more than ready, please contact me now!

Back

6 Trends in Web Design To Improve Your Website

5 March 2019

4 mins read

As we ease ourselves into 2019, we couldn’t help but notice the plethora of website designs that have surfaced in the past months. With the abundance of information, good web design examples and website design tips found online, it is easy to identify the trends that can be adaptable across different brands.

In this digital age, identifying trends is important for any brand and this is even more evident in website designs. Users are exposed to countless online content daily – being behind the times or outdated affects your website’s user experience.

Hence, to help you to improve your website design, we’ve sniffed out some prominent trends that you can learn from:

Incorporating Animations in Web Designs

Besides adding the fun factor to websites, animations encourage user interactivity and improve user experience. Websites work as an entry point for potential customers and it should strive to make a great first impression. Essentially, a website should aim to retain web visitors’ attention to avoid a high bounce rate.

Here’s an interesting example by Starbucks Singapore, which encompasses a great usage of colours, varying fonts and creative enhancement of visuals with animations to direct the focus of the content.

Upon arriving on the landing page, a flickering image of a mouse directs users to scroll for more content. Scrolling further then reveals more animations of different drinks and ingredients. This allows users to be inclined to find out more information and explore the page further.

Depending on your company’s products and services, web design gives you the fluidity to express your brand in the way you wish to.

Making it Mobile Responsive

The mobile penetration rate is expected to reach 63.4% in 2019. Hence, creating a website that mobile users can access easily, can generate traffic and reduce bounce rates.

Mobile responsiveness ensures the text and images are scaled according to the users’ screens, making the interface and experience smoother for the users. Hence, being accessible via mobile means your audience will be more willing and more likely to stay on your website.

Mobile will only continue to be prevalent in our society so if you haven’t made your website mobile responsive, reach out to experts to set-up a beautiful yet mobile-responsive website of your own.

Infusing Strategic Copywriting

With web design, comes website copywriting. They work hand-in-hand to produce the ideal user journey and desired end results. Effective web copywriting complements the great design and vice versa.

To have strategic copies, you have to first identify the user’s intention. Then think about the ways you want to keep them interested and ultimately, commit to the desired action.

Think functional, yet smooth so that it becomes clear and simple enough for anyone from your target audience to navigate through. Here’s a crowd favourite from the Malaysia Website Awards 2018, Big Ads Creative which portrays a clever usage of web copywriting:

It’s clear that they do digital marketing, but with a tinge of wit and fun at the same time.

Wishing to communicate to your audience effectively? Seek out professionals who can communicate your branding.

Utilising White Spaces & Minimalistic Design

Minimalistic aesthetics never fail to impress. If having conservative visuals is what makes your brand stand out, don’t be afraid of using it.

With a minimal selection of colours and text to display, the design will bring out the essence of your brand’. Instead of exploring complicated visuals, play around with animation for your website to stand out more.

Check out Basic Culture’s cool and tactical usage of minimal colours with animated effects to better enhance the user experience:

White spaces are essential in websites, as it allows easier readability and makes a website more coherent with clear segmentation. Remember, less is always more!

Convenience of Chatbots

Adopting a chatbot for your website can serve to save time and effort. (We are also guilty of utilising this useful marketing tool.)  Brands like Sephora Singapore have adopted chatbots for customers to enquire burning questions they may have, instead of going down to the physical stores or calling the hotline for help.

Chatbots have become a thing of today. With the ever-changing shift in consumer trends and behaviours, brands have to constantly upgrade our marketing tools to cater to them accordingly. People want information as easily and quickly as possible. And chatbots have proven to fit the bill for quick and accessible problem-solving.

Usage of Interactivity

Interactive websites are a whole lot of fun. The Singapore Airlines microsite is a fun example of interactivity via a travelling quiz, with the user experience fully optimised throughout.

Thereafter, users were directed to find their ‘perfect’ destination and subsequently towards itineraries which maximise a user’s attention.

Quizzes are just one of the examples of interactive websites, and there are more interactive elements that can improve your website.

Conclusion

First impression matters and your website is the “face” of your brand. Hence, it will decide how your audience will eventually view you, and it should leave your consumers coming back for more.

A great website can build trust, which essentially produces revenue and growth, with a good interface.

Looking to invest in creating a trendy website of your own? Consult web design experts to dish out a strategic web plan just for you.

Table of Contents

Incorporating Animations in Web Designs

Making it Mobile Responsive

Infusing Strategic Copywriting

Utilising White Spaces & Minimalistic Design

Convenience of Chatbots

Usage of Interactivity

Conclusion

Share this article

Related posts
Looking To Rank Your Website? Stop Sleeping on Digital Copywriting

The art of crafting beautifully woven content is referred to as copywriting, which is essentially creating the voice and the essence of the brand. For any digital copywriter, they are required to make the consumers feel compelled to take some sort of action.

The choice and usage of words remain critical, despite the reliance on visuals in today’s digital age. From social media marketing to search engine marketing, every aspect of digital marketing now requires a certain level of copywriting. In fact, the importance of copywriting for websites is even more jarring.

Still unconvinced about the importance of copywriting? Check out the 3 reasons below on why you have to stop sleeping on digital copywriting:

Read More

CONTINUE TO  EXPLORE