6 Ways Social Media Marketing Can Help Improve Your Brand - I Concept

Now that
you're here...

Tell us what you need and let's craft your story together.
Let's Go!

01 - 05

01/05

How can we help you?

Corporate Website

eCommerce Website

Video Production

Marketplace Portal

Customised System

Annual Report
Design

Digital Marketing
Solution

Next

02 - 05

02/05

What is your objective
for this project?

Enhance corporate identity and brand awareness

Improve user experience & web features

Implement new marketing strategy

Corporate Video

Promotional Corporate Video

Online Commercial

Training Video

Recruitment Video

Product Launch Video

Consumer Testimonials

Corporate Documentary / Behind the Scenes

Design

Copywriting

Proofreading

Printing

Photoshooting

Director's interview

Drive traffic

Increase sales

Increase brand value

Increase social engagement

Increase sales leads

Increase subscribers

Other

Next Back

03 - 05

03/05

What is your overall budget?

Approximate Budget

RM 50k - 65k

RM 65k - 80k

RM 80k - 95k

RM 95k - 110k

More than RM 110k

RM 50k - 75k

RM 75k - 90k

RM 90k - 105k

RM 105k - 130k

More than RM 130k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM 200k

RM 30k - 60k

RM 60k - 100k

RM 100k - 150k

More than RM150k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM200k

RM 50k - 100k

RM 100k - 150k

RM 150k - 200k

More than RM200k

RM10k - 15k per month

RM15k - 20k per month

RM20k - 25k per month

RM25k - 30k per month

More than RM30k per month

I'm not sure yet
Next Back

04 - 05

04/05

How ready are you to
engage us?

I'm still exploring and doing some research

I'm comparing quotes before engaging anyone

I'm more than ready, please contact me now!

Next Back

05 - 05

05/05

Tell us more about you!

Get Started

All fields marked with an asterisk (*) are mandatory.

View Summary
Send Now Back

We are ready to
serve you.

We're always looking to best customise and tailor-made our services according to your requirements. We will response you as soon as possible.
Back to Home
View Summary

Hi, I'm looking to enhance corporate identity and brand awareness for a/an corporate website with a budget RM 65k - 80k.

I'm more than ready, please contact me now!

Back

6 Ways Social Media Marketing Can Help Improve Your Brand

11 September 2018

3 mins read

Because the only way to get there, is to get word out there.

We know social media marketing is all the rage right now, so we’ve picked the best digital marketing advice for you to get a kickstart. If you’re not on Facebook, Instagram, or Twitter at least, we don’t know why you’re not doing it. But we’ll tell you why you should – and there’s no turning back from there.

Paves way for branded interactions

Who are you? What is your purpose? How did you come to be? We all want to know! A compelling brand story can increase engagement and interest, and social media is the way to go. Why stick to websites when your audience is all over social media, sifting through content to find ones that resonate with them? Take household F&B brand Eighteen Chefs for example, Chef Benny Se Teo has branded his name so well that Eighteen Chefs is almost synonymous with him! While his brand story has touched many of us, his fine palate is undeniably good, too. Check out his latest food adventure that culminates in the opening of The Meathouse at Century Square. And it’s halal too.

Engage and understand your audience

You made it onto a social media platform… now what? Between facebook events, Instagram stories and Twitter, there are so many ways to reach out and engage your target audience! A special event or a live stream could snatch up interest and increase engagement with your brand. Who knows, there might be a few cheeky conversions thrown in there.

Increase brand awareness

Strong branding carries a strong message to your target audience, this increases reach, awareness and conversions of your brand. Firms that operate in different markets with different languages and cultures brand themselves accordingly. Social media is great for that as you can create different accounts for different regions and customise your messages as needed. Innisfree’s facebook pages are proof of the success of using social media in expanding your brand.

Stay top of mind among your customers

The elusive goal just got a bit closer. Most users log in multiple times a day, on more than one platform, and this is the perfect opportunity to connect to followers and stay relevant. Posting on social media allows you to promote yourself to your target audience directly and grow organically. By keeping it honest with a stream of consistent quality content, you’ll be top of mind in no time. If you ask us, we’ll say Hubspot’s got it right.

Opportunity for transparent crisis management

We all make mistakes don’t we. And companies, aren’t excluded from it. WIth social media, it can be a deal breaker or your saviour. Skyscanner’s error in layover calculation is a great example of turning a fiasco into an opportunity. 47 years for a layover might sound ridiculous, but it became a hilarious talking point all thanks to witty responses from the social media folks at Skyscanner.

Social media gives you your voice, tell them your side of the story, apologise. From there you can manage and control the crisis.

Or you can always pull a Skyscanner act and get that free publicity you’ve always dreamed of.

Allows for great service recovery

In true millennial fashion, the experience is central; demanding quick and simple customer service without the face to face interaction. The solution? Social media! Facebook messenger can be automated with prompts for users to select for customer service or just a general message about their issue. This can create faster and better customer service for everyone involved. Twitter is also good for customer service where they can either tweet or message you.

Are you a convert yet? If you aren’t sure, hit us up. We’ll be happy to offer some help in this area.

Table of Contents

Paves way for branded interactions

Engage and understand your audience

Increase brand awareness

Stay top of mind among your customers

Opportunity for transparent crisis management

Allows for great service recovery

Share this article

Related posts
3 Ways To Direct Traffic With Voice Command

With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.

The same applies to digital marketing as well.

But what has voice commands got to do with digital marketing?

(Don’t worry, we’ll get there)

Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.

Facebook has begun testing voice commands in its Messenger platform earlier this month.

If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.

With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?

The answer is simple: Search Engine Optimisation (SEO).

Voice command technology often relies on traditional search engines to provide results to its users.

To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.

SEO can be tough, but a qualified professional can help make things easier.

The logical next step would be to optimise your page towards voice searches.

Yes, but how?

Read More
Facebook’s New Dating Feature Can Help You Find “The One”

If you’re looking for a date, you’re in luck! Facebook is preparing to launch a dating feature for help users find their soulmates.

In the current digital age, social media has often been used primarily for connecting people, expanding networks and the occasional marketing.

For some ‘daring’ Facebook users, they use it to pursue and date individuals they are interested in at this point of time.

In fact, Facebook has seen more success for dating than Tinder and Facebook has decided to make it easier for users to do so.

Why is Facebook doing this?

Diversification is important for business, and Facebook is throwing their hat into the dating ring against the likes of Tinder and OKCupid.

With the wide number of users readily available on Facebook, it allows an easy transition to include a dating feature.

Here’s what you can expect from this dating feature!

  • It’s an opt-in so it’s your prerogative (PSA to Singles out there!)
  • Users would be able to access profiles beyond their network
  • ‘Networking’ events that catered to specific interests to help users meet someone who is on their frequency

This could also be part of creating meaningful interactions and connecting people on their platform, as announced earlier this year.

If your brand is looking for someone to help create meaningful interactions with your target audience, look no further than a creative digital team.

So what can you do about this?

Any brands that have services or products related to dating can start thinking up or drafting dating-related ads.

It would not be a surprise if Facebook launches ads that caters to the dating crowd, such as events or gifts that helps break the ice on dates.

If you are having trouble creating a tailored ad, leave your number with experienced digital marketers to help you with it!

This feature could also be a precursor for similar platforms for business collaborations in the future.

In fact, the same feature could be tweaked to meet similar individuals and find opportunities for brand collaborations as well.

Want to stay ahead of the digital trends? Pair your brand up with the one – a dedicated team that will help transform your brand in the digital scene!

Read More
5 Ways To Make Your Brand Crazy, Rich & Asian Like In The Movies

Think the box-office Crazy Rich Asians is sending the world into a frenzy? Well, good branding can, too! When the movie hit the shores of US, it smashed records for romantic-comedies in recent times. By the time Crazy Rich Asians premiered in Singapore, it was already generating hype for its unique setting and cast. One thing’s for sure, we all can agree that Newton Food Centre does not have the best satay in Singapore.

Based on a book written by Kevin Kwan, it depicts the story of a group of rich Asians in the setting of a grand wedding with dramatic twists and turns.

Crazy Rich Asians is a trailblazer in its cast and setting and received significant success in a predominantly Caucasian men industry.

But what has the success of a locally filmed movie got to do with your brand?

Ready to learn it all? Then Action!

Read More
Facebook Revolutionising Digital Marketing With AI

The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.

In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.

Photo from TechCrunch

Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.

To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.

So how should I utilise AI in my marketing strategies?

AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?

Read More

CONTINUE TO  EXPLORE