Because the only way to get there, is to get word out there.
We know social media marketing is all the rage right now, so we’ve picked the best digital marketing advice for you to get a kickstart. If you’re not on Facebook, Instagram, or Twitter at least, we don’t know why you’re not doing it. But we’ll tell you why you should – and there’s no turning back from there.
Paves way for branded interactions
Who are you? What is your purpose? How did you come to be? We all want to know! A compelling brand story can increase engagement and interest, and social media is the way to go. Why stick to websites when your audience is all over social media, sifting through content to find ones that resonate with them? Take household F&B brand Eighteen Chefs for example, Chef Benny Se Teo has branded his name so well that Eighteen Chefs is almost synonymous with him! While his brand story has touched many of us, his fine palate is undeniably good, too. Check out his latest food adventure that culminates in the opening of The Meathouse at Century Square. And it’s halal too.
Engage and understand your audience
You made it onto a social media platform… now what? Between facebook events, Instagram stories and Twitter, there are so many ways to reach out and engage your target audience! A special event or a live stream could snatch up interest and increase engagement with your brand. Who knows, there might be a few cheeky conversions thrown in there.
Increase brand awareness
Strong branding carries a strong message to your target audience, this increases reach, awareness and conversions of your brand. Firms that operate in different markets with different languages and cultures brand themselves accordingly. Social media is great for that as you can create different accounts for different regions and customise your messages as needed. Innisfree’s facebook pages are proof of the success of using social media in expanding your brand.
Stay top of mind among your customers
The elusive goal just got a bit closer. Most users log in multiple times a day, on more than one platform, and this is the perfect opportunity to connect to followers and stay relevant. Posting on social media allows you to promote yourself to your target audience directly and grow organically. By keeping it honest with a stream of consistent quality content, you’ll be top of mind in no time. If you ask us, we’ll say Hubspot’s got it right.
Opportunity for transparent crisis management
We all make mistakes don’t we. And companies, aren’t excluded from it. WIth social media, it can be a deal breaker or your saviour. Skyscanner’s error in layover calculation is a great example of turning a fiasco into an opportunity. 47 years for a layover might sound ridiculous, but it became a hilarious talking point all thanks to witty responses from the social media folks at Skyscanner.
Social media gives you your voice, tell them your side of the story, apologise. From there you can manage and control the crisis.
Or you can always pull a Skyscanner act and get that free publicity you’ve always dreamed of.
Allows for great service recovery
In true millennial fashion, the experience is central; demanding quick and simple customer service without the face to face interaction. The solution? Social media! Facebook messenger can be automated with prompts for users to select for customer service or just a general message about their issue. This can create faster and better customer service for everyone involved. Twitter is also good for customer service where they can either tweet or message you.
Are you a convert yet? If you aren’t sure, hit us up. We’ll be happy to offer some help in this area.
Table of Contents
Paves way for branded interactions
Engage and understand your audience
Increase brand awareness
Stay top of mind among your customers
Opportunity for transparent crisis management
Allows for great service recovery
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The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples: