Ads We Like: October 2018 - I Concept

Now that
you're here...

Tell us what you need and let's craft your story together.
Let's Go!

01 - 05

01/05

How can we help you?

Corporate Website

eCommerce Website

Video Production

Marketplace Portal

Customised System

Annual Report
Design

Digital Marketing
Solution

Next

02 - 05

02/05

What is your objective
for this project?

Enhance corporate identity and brand awareness

Improve user experience & web features

Implement new marketing strategy

Corporate Video

Promotional Corporate Video

Online Commercial

Training Video

Recruitment Video

Product Launch Video

Consumer Testimonials

Corporate Documentary / Behind the Scenes

Design

Copywriting

Proofreading

Printing

Photoshooting

Director's interview

Drive traffic

Increase sales

Increase brand value

Increase social engagement

Increase sales leads

Increase subscribers

Other

Next Back

03 - 05

03/05

What is your overall budget?

Approximate Budget

RM 50k - 65k

RM 65k - 80k

RM 80k - 95k

RM 95k - 110k

More than RM 110k

RM 50k - 75k

RM 75k - 90k

RM 90k - 105k

RM 105k - 130k

More than RM 130k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM 200k

RM 30k - 60k

RM 60k - 100k

RM 100k - 150k

More than RM150k

RM 100k - 125k

RM 125k - 150k

RM 150k - 175k

RM 175k - 200k

More than RM200k

RM 50k - 100k

RM 100k - 150k

RM 150k - 200k

More than RM200k

RM10k - 15k per month

RM15k - 20k per month

RM20k - 25k per month

RM25k - 30k per month

More than RM30k per month

I'm not sure yet
Next Back

04 - 05

04/05

How ready are you to
engage us?

I'm still exploring and doing some research

I'm comparing quotes before engaging anyone

I'm more than ready, please contact me now!

Next Back

05 - 05

05/05

Tell us more about you!

Get Started

All fields marked with an asterisk (*) are mandatory.

View Summary
Send Now Back

We are ready to
serve you.

We're always looking to best customise and tailor-made our services according to your requirements. We will response you as soon as possible.
Back to Home
View Summary

Hi, I'm looking to enhance corporate identity and brand awareness for a/an corporate website with a budget RM 65k - 80k.

I'm more than ready, please contact me now!

Back

Ads We Like: October 2018

1 November 2018

2 mins read

A new look deserves a new series, and as a creative digital agency, we appreciate great ideas and concepts.

In this series, we will feature exceptional and creative concepts monthly that could serve as inspiration for your digital marketing plans.

Whether it is newsjacking, good creatives or even smart copywriting, the essence of it lies in its creative strategy.

IKEA

IKEA’s marketing team has always impressed with up-to-date angles and smart creatives in their social media and it was no different for the recent month.

IKEA showed us two model examples of newsjacking done well in two separate social media ad.

Most of us have heard of the S-Hook Zeh Zeh, who went viral from selling a multi-functional shirt. But in case you haven’t:

This video got over 1.3 million views and she became an overnight Internet sensation.

Riding on this wave, IKEA created a corresponding visual promoting their hooks.

Taken from IKEA Facebook Page

On a separate note, a man stole a bus stop bench in Singapore for home renovation purposes and was subsequently caught.

The news caught public attention not just for the absurdity of the crime, but also for the expensive value of the bench at $1,500.

In similar fashion, IKEA released this gem of an ad:

Taken from IKEA Facebook

It even caught the attention of the Land Transport Authority (LTA), which sparked a mini ‘ad war’.

Through diligent work to keep up with current trends, IKEA managed to create two relevant and creative ad using newsjacking, simple visuals and smart copywriting.

Google

Google has been a technological force to be reckoned with, and that applies to the digital marketing industry as well.

However, ad content was not something the audience associate with Google, which did not stop them from launching a decent campaign for their newly-released Pixel 3.

Using the struggles of group pictures and mistimed camera shots, the ads showcased the camera features of Pixel 3 in a different light.

Google managed to create a series of ads that managed to portray simple features in a different and relatable way.

Skyscanner

When Apple released the iPhone XS last month, the exorbitant cost dominated the headlines.

As a result, there were many parodies made on this launch like the one below:

With a similar angle, Skyscanner offered their services as an alternative to the purchase of the new iPhone XS.

Taken from Skyscanner Facebook

Although they received mixed reviews from their consumers, they managed the comments section commendably with positive and creative replies to turn most of their negative comments into a positive outcome.

Want to create innovative campaigns like these? We know a creative digital team perfect for this.

Table of Contents

IKEA

Google

Skyscanner

Share this article

Related posts
Viral Marketing, Yay or Nay?

It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.

Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.

Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:

Read More
What Does Facebook Opening Up Physical Stores Imply?

With Facebook being caught up in the US Midterms Elections, you’d figured they will be too busy for any other shenanigans. You were wrong.

Despite having to put out fires all over the place, Facebook managed to launch 9 physical stores at Macy’s around the U.S., which will be opened until February 2019.

Read More
4 Rules to Successfully Execute a Branding Campaign

A successful branding campaign lays the foundation for the bigger things in your organisation, keeping your brand at the top of everyone’s mind. It tells people what to expect from your brand and shows how you stand out from the rest.

On the other hand, a badly executed branding campaign draws criticisms and sets the wrong tone for your brand going forward. Even the most well-known brands that employ branding agencies or invest thousands of dollars for a branding campaign to create one can flop in their branding campaigns.

To avoid making a mistake of your own, here are 4 rules to help you execute a successful branding campaign.

Read More
How to Drive Engagement Organically with Facebook Marketing

If you own a smartphone or have any mode of access to the Internet, chances are you have a Facebook account. And so do billions worldwide! Last we checked Facebook has an average of 1.45 billion active daily users. Sounds insane?

For marketers, while those numbers mean for potential, they come with a downside: everybody wants their post to be seen, and there are a lot of posts (an estimated 4:1 ratio of posts to people, in fact). If you don’t already know, organic reaches have steadily gone down through the years although Facebook’s not acknowledging it.

Why this happens isn’t just because of the metaphorical mountain that is the 4-billion-posts-per-day-on-Facebook burying your own post – it’s also due to Facebook’s Newsfeed Algorithm, which filters posts and does quality control to ‘optimise the user experience’ by showing them what’s relevant and interesting to them.

That algorithm doesn’t necessarily help the marketers struggling to get their fan-base to see their recent posts, however – and the less engagement you get the less likely Facebook will let your posts be featured on people’s News Feeds.

Sounds scary, but there are ways to outsmart artificial intelligence:

Read More

CONTINUE TO  EXPLORE