A new look deserves a new series, and as a creative digital agency, we appreciate great ideas and concepts.
In this series, we will feature exceptional and creative concepts monthly that could serve as inspiration for your digital marketing plans.
Whether it is newsjacking, good creatives or even smart copywriting, the essence of it lies in its creative strategy.
IKEA
IKEA’s marketing team has always impressed with up-to-date angles and smart creatives in their social media and it was no different for the recent month.
IKEA showed us two model examples of newsjacking done well in two separate social media ad.
Most of us have heard of the S-Hook Zeh Zeh, who went viral from selling a multi-functional shirt. But in case you haven’t:
This video got over 1.3 million views and she became an overnight Internet sensation.
Riding on this wave, IKEA created a corresponding visual promoting their hooks.
On a separate note, a man stole a bus stop bench in Singapore for home renovation purposes and was subsequently caught.
The news caught public attention not just for the absurdity of the crime, but also for the expensive value of the bench at $1,500.
In similar fashion, IKEA released this gem of an ad:
It even caught the attention of the Land Transport Authority (LTA), which sparked a mini ‘ad war’.
Through diligent work to keep up with current trends, IKEA managed to create two relevant and creative ad using newsjacking, simple visuals and smart copywriting.
Google has been a technological force to be reckoned with, and that applies to the digital marketing industry as well.
However, ad content was not something the audience associate with Google, which did not stop them from launching a decent campaign for their newly-released Pixel 3.
Using the struggles of group pictures and mistimed camera shots, the ads showcased the camera features of Pixel 3 in a different light.
Google managed to create a series of ads that managed to portray simple features in a different and relatable way.
Skyscanner
When Apple released the iPhone XS last month, the exorbitant cost dominated the headlines.
As a result, there were many parodies made on this launch like the one below:
With a similar angle, Skyscanner offered their services as an alternative to the purchase of the new iPhone XS.
Although they received mixed reviews from their consumers, they managed the comments section commendably with positive and creative replies to turn most of their negative comments into a positive outcome.
Want to create innovative campaigns like these? We know a creative digital team perfect for this.
Table of Contents
IKEA
Skyscanner
Share this article
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.