The year 2018 has been a crazy ride for digital marketing all around, from Facebook being interrogated at Congress to data leaks at Google, there were no short of headlines.
However, there were also amazing happenings throughout this year, such as amazing digital marketing campaigns. As a professional digital marketing agency ourselves, it’s only fitting that we look at some of the best for this industry in 2018.
In no order of merit, starting off with…
Tide: Everything’s A Tide Ad
Tide had a crazy 2018 because of the Tide Pod challenge, but they bounced back well with an awesome Superbowl advertisement. By recreating the cliches in Superbowl ads, they linked it to their brand with a resounding key message: “If it is clean, it’s got to be Tide.”
The efforts to recreate iconic ads and creating the link was deserving of standing ovations from the industry itself. With a simple hook, they delivered their key message and left a lasting impression of all their viewers.
Learning Point: Link your brands to the ordinary within your key message.
American Express: ION Orchard VIP Spree Game
In support of their ION Orchard VIP Sweepstakes, American Express launched an interactive game to drive footfall within ION Orchard and give out Grab Promo Codes. Using the visuals of the Sweepstakes, the game inspired Card Members to scan QR codes in ION Orchard, and envisioned themselves winning the sweepstakes.
Card Members had to collect various luxury items to reach a target score and win the Grab Promo Code. During the 2 months the game launched, the promo codes ran out quickly within the 1st half of each month.
Learning Points: For any supporting campaigns, tie in your visuals and game mechanics well with the overarching theme.
Looking for interactive digital marketing efforts like these? Meet the amazing team behind this game.
McDonald Singapore: Ramadan
During the month of Ramadan, our Muslim friends have to fast, going without food and drink from sunrise to sunset. With that knowledge in mind, McDonald delivered a feel-good advertisement that celebrated the spirit of Ramadan. The video was on-point in showing a daily routine of a Muslim delivery rider during Ramadan and showcased their product, Happy Sharing Box, with the message: Share The Spirit of Ramadan.
The production showed clear cultural knowledge and sensitivity for Muslims in Singapore and their Muslim employees. Because of that, it touched the hearts of Singaporeans everywhere and generated positive reactions all around.
Learning Point: Make an effort to learn about the different cultures before creating a festive advert to celebrate it.
Lego: Imagine & Build The Future
Children often play with their toys using their imaginations, especially with the globally recognised Lego bricks. In the same school of thought, Lego showed how their toys broaden imagination.
From the recreation of the famous King Kong scene in the living room to the child’s envisioning of the career of a fire-fighter, Lego pushed the boundaries of creativity in these static visuals. In the world of GIFs and short videos, it was a refreshing change of pace to have impactful static visuals that deliver a great message.
Learning Point: Know how your products/services are being used and show their value proposition in creative ways.
Want to create amazing digital marketing campaigns in 2019? Speak to a professional team that is ready to take your brand to next level today!
Table of Contents
Tide: Everything’s A Tide Ad
American Express: ION Orchard VIP Spree Game
McDonald Singapore: Ramadan
Lego: Imagine & Build The Future
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The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?