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In-App Purchasing To Transform Instagram Marketing

27 March 2019

3 mins read

Branding Digital Marketing Marketing Strategy

The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.

Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.

What It Is

Instagram has enhanced its shopping features which allow consumers to be able to purchase items directly from the application. Similar to e-commerce, the buying process is shortened with the implementation of a checkout button on Instagram.

Social media has become such huge influences in our lives, which also generates incredible profits for brands and businesses. If you’re looking for a breakthrough with digital marketing for your brand, look no further. Talk to us and we can help enlighten your doubts.

How It Value-Adds

Consumers would only be able to reap more benefits than ever. Users of Instagram are used to clicking a link to an e-commerce’s website to pay for their desired products. With this wave of change, the purchasing process would only be a click away while prices of items remain the same. Users will also be able to pay with Visa, Mastercard, American Express, Discover or PayPal.

For brands, this cuts out the hesitation part of a consumer’s purchasing process. Affirming the return of investment, companies don’t have to worry about click-through rates anymore. Engaging users in in-app purchases not only encourages the action of buying the actual products, but it also cuts the evaluation stage of a consumer decision process and right to the purchase.

What can I do about this?

Start Planning An Instagram Marketing Campaign

Instagram is slowly evolving into an effective marketing platform, with more and more features and digital marketing solutions added on the application. Yet, there is a gap of more than 1 billion users on Facebook and Instagram, which indicates the room for improvement and utilisation for many brands going forward.

This is a clear sign that more brands should start an Instagram account, as long as they have the right mindset and plan to do it. Planning doesn’t just mean the images and captions, but also the strategic timing, creative visuals and content series that works for your brand.

Need help with creating an effective Instagram marketing campaign? Look no further than digital marketing experts that can help you ace your Instagram marketing.

Catch On This Trend Quickly

Instagram has gradually become a platform where users are used to viewing ads left and right. Trends come and go very quickly, so you should hop on to this bandwagon as soon as possible.

Fret not – Instagram is not looking for consumers to pay a higher cost to cover the checkout transaction processes. But brands can look to pay a higher fee to be able to include this feature in your profile. Instagram has also established an open call to brands looking to boost their sales with their new purchasing feature.

Brands like Dior, H&M, Colourpop and Huda Beauty have attested their participation for the new checkout feature. In fact, a soft launched commenced just this Tuesday with Nike, Revolve and Burberry as part of the beta version.

In A Nutshell

The inception of this feature may affirm better connections for brands and their audiences. Brands can look to communicate better (as long as your consumers are mainly on Instagram) with the checkout function. Cutting the middleman out of the entire process, Instagram is proving to be a crucial figure for businesses.

Facebook Inc continues to surprise the masses with constant app feature updates and even the announcement of the potential merger of Facebook, Instagram and WhatsApp.

If you’re unsure how this feature can work for you, or need clarifications on how to optimise the usage of social media to communicate your brand better, reach out to a dedicated team of experts.

What It Is

How It Value-Adds

Start Planning An Instagram Marketing Campaign

Catch On This Trend Quickly

In A Nutshell

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Here’s Why eCommerce is The Future of Retail

Ready, Player One?

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

Is Artificial Intelligence (AI) The New Wave of Advertisement Content?

Artificial Intelligence (AI) has slowly crept into every industry, even in digital marketing, and it looked like everything could be made better with AI.

Digital marketing has benefitted from the automation of strenuous processes but the content within ads seemed irreplaceable by AI.

At least that’s what people thought until Burger King released this:

If you let your phone’s texting suggestion create an ad for Burger King, you’ll probably get something like:

“Burger King and I wanna was a great night out with the girls in a very small group of fun people who cannot is a great way of making it fun to try it and then make sure to make it happen.”

Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.

While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.

Why did this ad appeal to so many audiences?

Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.

Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.

Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.

If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.

Will AI become the new wave of digital advertisement content?

We don’t think so.

AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.

But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.

Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.

Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.

So how should I craft digital marketing content going forward?

While targeting helps to bring the message to the right people, the right content will find the right people on its own.

Be creative. Creativity will remain the key to content creation for a long time.

Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.

At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.

It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.

If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.

You Can Now Shop & Sell (More Easily) On Facebook!

In line with the trend of social media taking over our daily lives, Facebook has decided to take it another step further. They are currently in the midst of adding a shopping function, providing another way to take money from their users.

The function is paired with their Live feature, whereby users can directly purchase products during a Live broadcast.

How To Choose A Digital Marketing Agency

As you begin your marketing planning for the upcoming year, you might look into finding a digital marketing agency to help you and boost your brand and numbers.

Given the saturation of the digital marketing industry, it is not difficult to find a digital marketing agency nowadays. The challenge is finding the right agency to do it.

With the abundance of choices, it may seem difficult to narrow it down to one and that’s understandable. In the spirit of giving during this festive season, here are 3 ways to choose the right digital marketing agency for your business:

Viral Marketing, Yay or Nay?

It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.

Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.

Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:

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