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Predicting The Digital Marketing Trends For 2019

26 November 2018

3 mins read

The end of 2018 approaches and it’s safe to say that the digital marketing industry had a rather exciting one. And it’s going to get better.

Looking into our crystal ball, there is an abundant amount of signs that are forecasting the upcoming trends for 2019.

As you plan for your content calendar for 2019, consider these trends that are bound to transform digital marketing.

3D Images

Facebook released 3D images last month and they’re already showing up on our newsfeed, in the form of 3D memes and scenic images. There are already brands utilising this new tool into your marketing techniques, and this will continue to spread.

For example, American Express® recently used it admirably for their Black Friday sale in their NomadX promotion.

As with the case for all new tools, there will always be an uptake by the various brands, especially in their various digital marketing efforts. This happened for 360° images as well.

There will be an experimentation stage as different brands try out this new function, which will lead to some mixed results. Expect a wave of 3D photos and Facebook ads in the coming months.

Psst… Meet the agency behind the scenes who helped American Express® develop the 3D visual here.

Augmented Reality (AR)

While this function is not as new as 3D images, it has been slower on the uptake, given the technical skills required.

It started out as an application-based, but there has been a new development. Enter Web AR; which has a lower level for entry and much easier to adapt to various brands and businesses.

Web AR has been spreading recently, as more and more brands try to provide a unique user experience for their customers.

Notably, Magnum Ice Cream adapted web AR in spectacular fashion.

It shouldn’t take long before this becomes mainstream in 2019 as well.

Interactive & Gamifying Experience

It’s all about interactions now, and in the upcoming year, we will see it being taken into another level.

The new-age digital marketing has been about flipping the communication model as it becomes exceptionally important to provide customer interactions. Gone are the days of boring and mindless images, as interactive experiences take centre stage.

We’ve seen interactive stories, videos and posts emphasising user engagements of some form, and the same goes for creatives and visuals within ads, which have taken the next step towards being interactions-based.

Now more than ever, more thought needs to be put into the strategy of creating interactions beyond “Like if you….”.

One notable trend is gamification. While this isn’t something new, gamification has been effective for sales when utilised well. There have been some good examples of gamification for businesses to learn from, such as Dominos’ below.

Focus on creating meaningful interactions with your customers in 2019, or find a professional team who is focused on it.

That’s the end of our predictions for digital marketing in 2019.

It’s going to be a bumpy year ahead for digital marketing but an exciting one. So hop on with a top agency that will embrace the changes and challenges to create the best solutions for you.

3D Images

Augmented Reality (AR)

Interactive & Gamifying Experience

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How Brands Celebrated Father’s Day On Social In 2019

Father’s Day is one of the many opportunities for brands to flex their creative brilliance, and many brands often tie in this celebration of all fathers with their social media marketing plans. As a social media marketing agency ourselves, we were impressed by some of their social campaigns and posts. Social media is one of the best channels to connect with your audience, which is why your content matters.

Want to make an impact with your social media content? Kickstart your brainstorm session by taking notes from 3 of our favourite Father’s Day social posts this year.

The Best of Digital Marketing Efforts in 2018

The year 2018 has been a crazy ride for digital marketing all around, from Facebook being interrogated at Congress to data leaks at Google, there were no short of headlines.

However, there were also amazing happenings throughout this year, such as amazing digital marketing campaigns. As a professional digital marketing agency ourselves, it’s only fitting that we look at some of the best for this industry in 2018.

In no order of merit, starting off with…

4 Rules to Successfully Execute a Branding Campaign

A successful branding campaign lays the foundation for the bigger things in your organisation, keeping your brand at the top of everyone’s mind. It tells people what to expect from your brand and shows how you stand out from the rest.

On the other hand, a badly executed branding campaign draws criticisms and sets the wrong tone for your brand going forward. Even the most well-known brands that employ branding agencies or invest thousands of dollars for a branding campaign to create one can flop in their branding campaigns.

To avoid making a mistake of your own, here are 4 rules to help you execute a successful branding campaign.

4 Local ECommerce Brands With A Great Digital Marketing Strategy

Shout out to our local brands!

With all the hype surrounding big name international brands and their digital marketing strategies, we think it’s time to put our local heavy hitters in the spotlight. We may be a Little Red Dot but we still have massive creativity and talent!

Is Artificial Intelligence (AI) The New Wave of Advertisement Content?

Artificial Intelligence (AI) has slowly crept into every industry, even in digital marketing, and it looked like everything could be made better with AI.

Digital marketing has benefitted from the automation of strenuous processes but the content within ads seemed irreplaceable by AI.

At least that’s what people thought until Burger King released this:

If you let your phone’s texting suggestion create an ad for Burger King, you’ll probably get something like:

“Burger King and I wanna was a great night out with the girls in a very small group of fun people who cannot is a great way of making it fun to try it and then make sure to make it happen.”

Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.

While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.

Why did this ad appeal to so many audiences?

Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.

Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.

Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.

If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.

Will AI become the new wave of digital advertisement content?

We don’t think so.

AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.

But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.

Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.

Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.

So how should I craft digital marketing content going forward?

While targeting helps to bring the message to the right people, the right content will find the right people on its own.

Be creative. Creativity will remain the key to content creation for a long time.

Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.

At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.

It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.

If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.

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