A successful branding campaign lays the foundation for the bigger things in your organisation, keeping your brand at the top of everyone’s mind. It tells people what to expect from your brand and shows how you stand out from the rest.
On the other hand, a badly executed branding campaign draws criticisms and sets the wrong tone for your brand going forward. Even the most well-known brands that employ branding agencies or invest thousands of dollars for a branding campaign to create one can flop in their branding campaigns.
To avoid making a mistake of your own, here are 4 rules to help you execute a successful branding campaign.
Rule #1: Know your target audience inside out
You can’t expect to appeal to everyone and get results. If you understand who you want to reach out to, you can tailor your campaign to appeal to their needs. All of this comes with research.
Through research, you will realise how to narrow your focus and create a buyer persona, which will translate into a clearer message directed at the right audience. Some factors to consider for your personas include their demographics, motivations, desires, habits and online behaviour.
Although getting to know your target audience may take time, it is a crucial step for executing a branding campaign.
Rule #2: Make your brand distinctly yours
If there was one word your brand could be known for, what would you want it to be? To ensure your entire campaign stays consistent, you need to determine everything, from your brand voice to your mission.
Stuck trying to think of how to differentiate your brand from your competitors? Enlist the help of branding consultants in Singapore to establish a unique brand identity now. When you have a strong brand identity with an emotional connection, your target audience will be able to recognise you.
Rule #3: Keep clear goals and objectives etched in your mind
Setting your goals and objectives allow you visualise your campaign’s endpoint. Is it to increase your brand awareness or to change your target audience and image?
It’s good to set focused goals for this campaign, but they should also be one of the many building blocks to reach your brand’s overall mission. As a guideline, you can follow the SMART acronym when setting your goals: Specific, Measurable, Attainable, Realistic and Timely.
Now, it should be easier to plan your campaign strategies and select the most suitable metrics to measure success.
Rule #4: Regularly track, evaluate and refine your campaign
Evaluating your key performance indicators throughout the campaign can help you make better judgements on how to tweak your strategies. If you used social media channels as part of your campaign, you can tap on some of the best online tracking tools to monitor your metrics in real-time.
By following up with suitable digital or social media marketing strategies to support your branding activities, you can also maximise the campaign’s success.
Now, it’s on you to start planning your branding campaign!
To ingrain your brand in the minds of your target audience, you need to understand what they want. More importantly, you need to know what you want.
All of these rules are the starting blocks to help you execute a bigger and more successful branding campaign.
While defining your target audience, brand and goals can be time-consuming, they are necessary for a branding campaign.
After grasping the basic rules to a successful branding campaign, you can start planning one of your own. If you need help in making your brand uniquely yours, reach out to a branding agency in Singapore for a game-changing branding campaign today.
Table of Contents
Rule #1: Know your target audience inside out
Rule #2: Make your brand distinctly yours
Rule #3: Keep clear goals and objectives etched in your mind
Rule #4: Regularly track, evaluate and refine your campaign
Now, it’s on you to start planning your branding campaign!
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When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.