Overview
SAS is the first-ever business and general aviation show in Selangor – a regional networking platform for industry players from all over the world to witness the future of aerospace and aviation. As we deepened its international presence, we created a bold new design to make its mark in the industry.
Our strategy mapped out the needs of visitors and exhibitors, showing how each section would contribute to users taking an action and ultimately, garnering registrations. Taking a user-centric design approach, we created animated graphics that would further entice users to retain on the website and continue browsing.
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