DIGITAL INSIGHTS

Insights

Here’s Why eCommerce is The Future of Retail

Ready, Player One?

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

The Globalisation of A Digital Age

The Internet comes with connectivity. And with connectivity comes the biggest shift in cross-border e-Commerce as digital connectivity and the flow of data increase.

By bypassing the restrictions of physical borders, consumers can shop within the comforts of their own home, receiving promotional emails that entice them to browse e-Commerce websites.

This is evidenced when big-shots such as Amazon and Alibaba, as well as South East Asia’s Zalora and Carousell, make use of global trends and ideas to engage their target market.

(Which is why we have flash sales on Black Fridays and the Holiday Season – you don’t need to physically shove someone away from your well-earned spoils at the mall.)

A World Gone Mobile

Exhibit A: We have mobile applications for almost everything, from grocery shopping, F&B services, to fashion, gaming and et cetera… you get the idea.

And according to a forecast done by Javelin Strategy, mobile technology is dominating online commerce with an estimated 42% and would reach a sales growth of $218 billion by 2019.

Point is, nearly every one of us owns a tablet or a smartphone. Even three-year-olds have iPads.

It’s a huge market with a lot of potentials, is what we’re saying.

Brick-and-Mortar Stores Are Joining The Bandwagon

It’s not to say that they’re falling behind though – on the contrary, e-Commerce only takes up 11.9% of global retail shares.

But as we move forward with the times, so does the way we shop. And that means for a change in mentality in order for traditional retailers to regain their edge.

Taking a page from their online competitors, brick-and-mortar stores are now paying more attention to branding themselves further on the Internet, by creating their own eCommerce websites and improving their presence on social media.

Instead of struggling to keep your head above the water, sometimes it’s better to go with the flow.

E-Commerce is Harder, Better, Faster, Stronger

In every industry, everybody wants to be at the top of the ladder.

And there are a ton of ways to get there, but what distinguishes your brand from the rest, is to create the best of e-Commerce websites designed for both user experience and SEO optimisation because:

  • You hit harder without wasting energy or expenses, showcasing your product or service via a personalised e-Commerce store.
  • You better your business by collecting the data of your target market’s trends and behaviours.
  • You’re faster with the convenience brought by technology. Engaging your target market has never been easier.
  • Your brand gets stronger with e-Commerce. (Remember: the Internet is your oyster.)

Now that the herald of the ‘Retail Apocalypse’ has arrived (not really, we’re being melodramatic), why not find ways to impede that gloom-and-doom with our e-Commerce solutions?

Open Chat.

I Concept Digital