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Knowledge, insights and expertise for the creative mind.
Just when you think you’ve succeeded avoiding that pesky ‘Add to Cart’ prompt hovering out of the corner of your eye – you find yourself getting a 2FA message for “accidental shopping”. We all know that it’s more than the lures of a great product – it’s a wholesome experience coupled with a great website design, simple navigation and ease of use.
And with the eCommerce scene growing 4x faster than in-store retail, the massive influx of online retailers make for a highly competitive environment for brands of varying sizes.
So to give you a head start and get those gears running, we’ve a list of great eCommerce website designs that’ll get you inspired and browsin’!
Think the box-office Crazy Rich Asians is sending the world into a frenzy? Well, good branding can, too! When the movie hit the shores of US, it smashed records for romantic-comedies in recent times. By the time Crazy Rich Asians premiered in Singapore, it was already generating hype for its unique setting and cast. One thing’s for sure, we all can agree that Newton Food Centre does not have the best satay in Singapore.
Based on a book written by Kevin Kwan, it depicts the story of a group of rich Asians in the setting of a grand wedding with dramatic twists and turns.
Crazy Rich Asians is a trailblazer in its cast and setting and received significant success in a predominantly Caucasian men industry.
But what has the success of a locally filmed movie got to do with your brand?
Ready to learn it all? Then Action!
As if phubbing wasn’t a deep enough problem in our digital-crazy era, a ghost from the past has come back to haunt us. Nexon released a mobile version of their heralded PC game globally, Maplestory M, on Wednesday, 25th July 1pm. Maplestory M started their page on May 14, garnering more than 200,000 followers since. It is probably the most successful launch of a mobile game since Pokemon Go. So what can we learn from this?
If you value your Google ranking on the SERPs, then it’s time to get your page speed up. Go fast or go home.
In early July 2018, Google announced another significant change in it’s ranking algorithms – one of which will be of concern for many businesses hoping to rank their website in Google’s Search Engine Results Page. And this involves your site’s mobile page loading speed. Just early this March 2018, Google rolled out the mobile-first indexing which uses mobile version of web pages when it crawls, index and ranks them for mobile users.
This time, the focus goes deeper into the site speed, worrying advertisers and business owners all at the same time. Whether you’re in Singapore, Malaysia or any part of the world, this change will affect you the same.
Truth to be told, we’ve all had nightmare clients that descended from Hell, somehow unfortunately, snooping into our office space by a miracle of sorts. Rule of thumb is, if you come across angelic clients – cherish them. We’ve identified 7 types of clients that will bound to make you gag because… you probably can relate!
Get a kickstart ahead of your competitors with these tips!
With the advent of innovative smart phone solutions around every corner of the world, it leaves very little room for brands to lag behind with year 1997 type of websites in this adage of digital wave.
To proclaim the throne of the Search Engine Results Page (SERPs) , it takes a combination of a well-designed, structured and content-relevant elements. Google crawl algorithms may be changing ever so often, but there is a fundamental set of basic requirements that has not lost it’s importance to gain that coveted spot for the keyword that you’re ranking for.
Here’s a rundown of the elements that will help you get a boost in Google’s ranking.
Our rendition of A Dummy’s Guide to Search Engine Optimisation
What is all this buzz about SEO? SEO simply stands for “Search Engine Optimization.” And these days, when you mention search engine – Google probably comes off as top of mind. And that’s a great place to start. Forget Yahoo Or Bing, it’s Google that you need to care about now. In a nutshell, SEO is the practice of optimising your website’s quality and credibility such that Google deems you as relevant and trustworthy – trustworthy enough for them to rank you, and suggest you to consumers who are searching for a specific term, on the Search Engine Results Pages (SERPs).
But how does Google decide which website should be ranked first? That’s the challenge. And Google crawl algorithms are always changing. So if any digital marketing agency ever told you, “We know SEO at the back of our hand..”, here’s an advice. Stay away! Because there really isn’t a fixed way for SEO – Google’s algorithms for crawling a website, changes faster than Justin Bieber’s relationship.
There really isn’t a hard and fast rule for a successful SEO strategy. A strategy can work incredulously well and the next day the same strategy might cause your ranking to plunge. While this happened in the notorious 2016’s Possum Update – we are certain it can happen again.
Here’s a little help from us to help you through understanding what Google crawl bots look for – and how to make your website SEO better.