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INSIGHTS
Knowledge, insights and expertise for the creative mind.

User interface (UI) and user experience (UX) designs are vital elements that work hand-in-hand in creating a high-quality website design. Having good UI and UX design within your website can boost user interaction, increase customer satisfaction and draw attention to your brand.
Given that UI and UX design are closely interlinked, it can be hard to differentiate one from the other. However, it is vital to understand that they handle two different parts of the design process.
To help you incorporate them into your website design, here is a simple guide on UI and UX design.
As the financial year wraps up, you find yourself scurrying to put together an annual report that will please both your stakeholders and potential investors. If the numbers and data don’t intimidate you, the curation of content and presentation certainly will. This is where digital annual reports being introduced, to help you eliminate your worries and burdens.
So if you’re hesitant on why you need digital annual reports, here are 3 things that a digital annual report can do for you:
As we ease ourselves into 2019, we couldn’t help but notice the plethora of website designs that have surfaced in the past months. With the abundance of information, good web design examples and website design tips found online, it is easy to identify the trends that can be adaptable across different brands.
In this digital age, identifying trends is important for any brand and this is even more evident in website designs. Users are exposed to countless online content daily – being behind the times or outdated affects your website’s user experience.
Hence, to help you to improve your website design, we’ve sniffed out some prominent trends that you can learn from:
The art of crafting beautifully woven content is referred to as copywriting, which is essentially creating the voice and the essence of the brand. For any digital copywriter, they are required to make the consumers feel compelled to take some sort of action.
The choice and usage of words remain critical, despite the reliance on visuals in today’s digital age. From social media marketing to search engine marketing, every aspect of digital marketing now requires a certain level of copywriting. In fact, the importance of copywriting for websites is even more jarring.
Still unconvinced about the importance of copywriting? Check out the 3 reasons below on why you have to stop sleeping on digital copywriting:
For any forms of communication and aspects of businesses, it is important to look for constant ways to improve it. This set of principles apply to annual reports as well.
While there are always new ways to design an annual report, an overlooked execution is the digital annual report. A digital annual report refers to an annual report in a microsite form, not just a PDF file.
The digital annual report is not new by any standards, but it is underutilised. There seems to be an unnecessary barrier when all you need is a professional digital team capable of both design and programming.
To push for digitalisation for annual report designs, here are 4 reasons for you to think about creating a digital annual report:
Ready, Player One?
Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.
With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.
And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:
An article for the scared, confused and clueless
Copywriting: this underrated part of web design has the power to take your website to the next level or ruin it. The rise of the value in consumer journeys has made website design incredibly important here – where the smallest error can chase your web traffic away. As one of the top digital marketing agencies in Singapore and Malaysia, we’re going to share some insights to clear up the confusion.
Annual reports design is challenging, but with a little help, you might be able to generate one that boosts your company’s branding and marketing efforts.
One way to design a top annual report is to treat it like designing a website.
So here are some useful guidelines:
A good website is like a good first date. If you don’t prepare for it, you won’t get a second. Bad ‘first dates’ often scares off consumers, which leads to high bounce rates and low SEO rankings. To avoid that, refrain from these fatal mistakes on your ‘first date’:
When Snapchat launched Augmented Reality (AR) games last month, it positioned themselves to take on the giants and move one step ahead of the competition.
However, it didn’t take long for the competition to fight back, as Facebook launched AR games in Messenger earlier this August.

The bout between these platforms will continue to benefit creative digital marketers as they continue to one-up each other and provide more and better tools.
So the age-old question follows, now what?