In line with the trend of social media taking over our daily lives, Facebook has decided to take it another step further. They are currently in the midst of adding a shopping function, providing another way to take money from their users.
The function is paired with their Live feature, whereby users can directly purchase products during a Live broadcast.
Why a shopping feature?
A shopping feature provides users with an additional feature, and brands another tool to market to their audiences. However, this is still in the test phase.
This change, amongst other additions to their arsenal, has come amidst a bad financial quarter for the tech giant, which also explains these changes. Facebook has lost some public trust in the past few months due to their various scandals and stagnant development.
To jump-start their growth, this is a welcomed feature for brands to obtain direct results (i.e.sales) and allow Facebook to earn revenue outside of their usual Newsfeed ads. This should help earn back the trusts of the investors and businesses currently on their platforms.
Furthermore, this also helps to bring traffic to their underutilised features, specifically Marketplace/Shop and Facebook Live.
So how do I use this effectively?
Set Up A Facebook Shop
Firstly, it will be effective to set-up a Facebook shop, while placing your products/services on this platform. This will ensure that there is a seamless experience when the consumers are purchasing them via Messenger.
Alternatively, there should be a strong landing page that streamlines the purchasing process if you wanna use external links.
Want to create an effective social media platforms and landing page? Get yourself a professional team willing to lend your business a hand.
Add Facebook Live Into Your Plans
In order to maximise this feature, you have to incorporate Facebook’s Live feature in your digital marketing strategies. As this function is currently only available on Facebook Live, you have to use it effectively for this function to work for you.
Facebook Live is extremely effective for displaying the various features of your products/services directly to your consumers, which helps increase the credibility of your brand and product/service. It can also be utilised as a new form of creative content for your brand with a much stronger CTA.
Looking to keep up with the trends and create an effective and creative digital marketing campaign? We’re the team for you with our vast experience and knack for creativity. Speak to our representatives today to find out more.
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When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.