The good, the bad and the ugly truth.
The challenge of doing something new is that there’s no guide to it. But don’t worry, as the best digital marketing agency in Singapore and Malaysia, we’re here with our don’ts and oh-please-don’ts to help you navigate the world of social media and improve your digital branding.
You’re there just to be there
If your audience isn’t there… why are you? Don’t waste precious time and resources on a platform that your audience doesn’t use. Instead, channel that energy into finding your audience and the social media platforms they use. If you’re B2B try LinkedIn, if you’re B2C try Facebook, take Browhaus for example, they’re on Instagram not LinkedIn.
Takeaway: If your audience isn’t there, neither should you.
You act like a big brand – you’re not
We’d all love to have the following big brands have, and copying them seems like the obvious way to build such a following. Unfortunately, just because Coke and Nike can do it, doesn’t mean we can. While they target engagement, most SMEs should be more strategic about their posts, aiming for stronger branding, growth and campaigns.
Takeaway: Aim lower for bigger returns.
You don’t have a call to action
The content is great, the copy is perfect, but nothing is happening. Maybe it’s because no one knows what to do with that amazing post. Sometimes people just need a little push in the right direction. Never underestimate the power of a simple ‘find out more’, and as the best Digital Marketing firm in Singapore and Malaysia, we don’t underestimate it.
Takeaway: Give a call to action and it’ll be answered.
You have content issues
Maybe you missed your target audience and couldn’t pivot, or maybe you just focused on quantity instead of quality. Fear not! We have the answer – quality content is the way to go! From social media copywriting to visual direction, let us help you achieve your goals and communicate your message. Spammy posts are one to avoid at all costs not only will it repel your audience but your posts may be ranked lower by the social media platform’s algorithms. Quality is key to conversions and building a brand, and with the right content, there’s no doubt that your sales will improve with social media.
Takeaway: Quality work is worth more than quantity.
You over schedule your posts
It seems like a good idea at first, weekly posts on Wednesday and Saturday, it’s automated and you can’t miss a day right? Wrong. Overscheduling means you miss out on capitalising on any relevant trending topic, also known as newsjacking, thus missing out on more meaningful interactions. Focus less on rigid scheduling and more on responding and reacting to current trending topics.
Takeaway: Schedule; but with more flexibility.
You’re not authentic enough
Authenticity is in and it’s not a fad! Authenticity not only makes your brand more relatable and increases engagement, but it also builds trust. Why buy from a brand you don’t trust? From poking fun at yourself to showing something behind the scenes, there are plenty of ways to build authenticity. Besides, Facebook algorithms like it too.
Takeaway: Be authentic and you’ll be fine.
Need a bit more help? Don’t worry, contact us now and we’ll gladly help you with your social media woes!
Table of Contents
You’re there just to be there
You act like a big brand – you’re not
You don’t have a call to action
You have content issues
You over schedule your posts
You’re not authentic enough
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When we talk about talking selfies and stories on our socials, which side are you on? Instagram, Facebook or… Snapchat? When Facebook attempted to buy Snapchat recently, they were rejected despite a whopping bid of $3 billion. In response, Facebook leveraged on their acquisition of Instagram to compete against Snapchat, by launching Instagram stories or what’s widely known at Instastories.
Talk about life’s regrets.
With the purchase, Instagram’s platform soared in terms of the number of users and ads, while Snapchat struggled to keep up. Facebook also launched Facebook Stories to add options for the avid social media users. From there, Snapchat started to look more and more like an Instagram copy instead of the other way around, as they struggled to innovate to pull ahead of its ‘successor’.
Until now.
Snapchat recently launched a gaming platform, similar to WeChat, in an attempt to improve user engagement and move ahead of their rival. They released a series of Snapchat filter games and Augmented Reality (AR) games that users can play on the platform.
Most notably, the AR Tennis game against Serena Williams is a clear sign that Snapchat’s advanced AR technology is going to become their selling point.
Y’all seeing this? Get your chance to battle @serenawilliams – you wont win 😂 but try your best and share your high score. pic.twitter.com/sXuxtImgJI
— Alexis Ohanian 🧠 (@alexisohanian) July 2, 2018
Credit: Alexis Ohanian Sr.
Snapchat games provide an additional tool for businesses to adapt. (YAY!) That is always welcomed for creative people (*wink wink*) to adapt for marketing.
Does Snapchat still matter?
Well, it really depends.
Snapchat numbers have risen steadily over the past year, with more and more youths adopting the platform. We’ve to admit, they’ve got really nice filters. Heh. This means any strategy or business targeting youths have to take Snapchat into serious consideration.
Incorporating gaming has given other platforms (aka Facebook) a boost before and it should do the same for Snapchat.
What can businesses do with this information?
Consider playing around with Snapchat’s functions and ads viewing if you are unfamiliar with the platform. Businesses can also start looking into adapting filters and AR games to help their own cause.
Do keep the demographics of Snapchat in mind while developing and utilising them and tie in to your branding. It will be a waste of marketing dollars otherwise.
If you want to utilise them, and you are having trouble with incorporating into your brand, consult an agency to help you.