The good, the bad and the ugly truth.
The challenge of doing something new is that there’s no guide to it. But don’t worry, as the best digital marketing agency in Singapore and Malaysia, we’re here with our don’ts and oh-please-don’ts to help you navigate the world of social media and improve your digital branding.
You’re there just to be there
If your audience isn’t there… why are you? Don’t waste precious time and resources on a platform that your audience doesn’t use. Instead, channel that energy into finding your audience and the social media platforms they use. If you’re B2B try LinkedIn, if you’re B2C try Facebook, take Browhaus for example, they’re on Instagram not LinkedIn.
Takeaway: If your audience isn’t there, neither should you.
You act like a big brand – you’re not
We’d all love to have the following big brands have, and copying them seems like the obvious way to build such a following. Unfortunately, just because Coke and Nike can do it, doesn’t mean we can. While they target engagement, most SMEs should be more strategic about their posts, aiming for stronger branding, growth and campaigns.
Takeaway: Aim lower for bigger returns.
You don’t have a call to action
The content is great, the copy is perfect, but nothing is happening. Maybe it’s because no one knows what to do with that amazing post. Sometimes people just need a little push in the right direction. Never underestimate the power of a simple ‘find out more’, and as the best Digital Marketing firm in Singapore and Malaysia, we don’t underestimate it.
Takeaway: Give a call to action and it’ll be answered.
You have content issues
Maybe you missed your target audience and couldn’t pivot, or maybe you just focused on quantity instead of quality. Fear not! We have the answer – quality content is the way to go! From social media copywriting to visual direction, let us help you achieve your goals and communicate your message. Spammy posts are one to avoid at all costs not only will it repel your audience but your posts may be ranked lower by the social media platform’s algorithms. Quality is key to conversions and building a brand, and with the right content, there’s no doubt that your sales will improve with social media.
Takeaway: Quality work is worth more than quantity.
You over schedule your posts
It seems like a good idea at first, weekly posts on Wednesday and Saturday, it’s automated and you can’t miss a day right? Wrong. Overscheduling means you miss out on capitalising on any relevant trending topic, also known as newsjacking, thus missing out on more meaningful interactions. Focus less on rigid scheduling and more on responding and reacting to current trending topics.
Takeaway: Schedule; but with more flexibility.
You’re not authentic enough
Authenticity is in and it’s not a fad! Authenticity not only makes your brand more relatable and increases engagement, but it also builds trust. Why buy from a brand you don’t trust? From poking fun at yourself to showing something behind the scenes, there are plenty of ways to build authenticity. Besides, Facebook algorithms like it too.
Takeaway: Be authentic and you’ll be fine.
Need a bit more help? Don’t worry, contact us now and we’ll gladly help you with your social media woes!
Table of Contents
You’re there just to be there
You act like a big brand – you’re not
You don’t have a call to action
You have content issues
You over schedule your posts
You’re not authentic enough
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It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.
Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.
Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:
Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples: