Shout out to our local brands!
With all the hype surrounding big name international brands and their digital marketing strategies, we think it’s time to put our local heavy hitters in the spotlight. We may be a Little Red Dot but we still have massive creativity and talent!
Lazada and Ecommerce
This famous e commerce giant that doesn’t get enough credit, Lazada truly is a local master. It’s understanding of the local market created low prices fused harmoniously with everything we want, a fuss-free website and quick delivery!
But their true skill is in remarketing their products. Once you look at their site, their ads target you again hoping to entice you into spending that dollar.
LoveBonito and branding
Focused on providing modern, chic fashion and a consumer centric shopping experience, LoveBonito truly keeps it trendy. Branding itself as for women, by women, LoveBonito lives by their words and features their customers looks via their secondary instagram account iwearlovebonito. By encouraging user-generated content to feature, this not only drives engagement, but it creates a strong community that contributes to a growing brand loyalty.
Why does it matter?
As they look to further expand into foreign regions and break into the fast fashion e commerce markets, branding matters, particularly consumer engagement to build brand loyalty. With a strategy like that, how could they fail?
Skin Inc and Influencer marketing
If it’s good enough for her, it’s good enough for me. Beauty influencers have been around for a while now, but Skin inc took beauty influencers to the next level with their beauty hackathon. Inviting 10 international beauty influencers to Singapore to talk about their skincare needs and meet and greet their fans, Skin inc created a huge event. With big names like @ilikeweiyi, @frmheadtotoe, @pepperchocolate84, @Aurare and more showing up, Skin inc brought in the big players.
Not only does it increase their reach but it also shows that their customisable skin care is a fit for everyone. The best part? These influencers drove conversations centered around Skin Inc.
Ette Tea and Instagram
A very new player to the local scene, Ette Tea is not afraid to show their home colours. Ette tea’s marketing strategy on instagram is surprisingly on point. From their mother’s day campaign ‘Call me Mother’, to featuring their local tea flavours in exotic yet aesthetic locations. Ette Tea’s marketing truly is as quirky as their tea.
Ette Tea uses Instagram as a visual extension of their website, showcasing their tea, tea workshops, and the custom tea they can make for brands. Just as Yunnan and Taiwan have their signature regional teas, Ette Tea seems determined to feature local food culture as Singapore’s regional tea. Mcdonalds may have the Nasi Lemak Burger, but Ette Tea has their Nasi Lemak tea. This isn’t limited to their home brand tea, they also created a Durian Lapis & Marina Pearl tea just for Renku Lounge by Marina Bay Sands, only available at Renku Lounge.
With all the tea, it seems they aren’t likely to spill it.
Table of Contents
Lazada and Ecommerce
LoveBonito and branding
Skin Inc and Influencer marketing
Ette Tea and Instagram
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Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples:
It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.
Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.
Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so: