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Knowledge, insights and expertise for the creative mind.
Filter by CategoryTruth to be told, we’ve all had nightmare clients that descended from Hell, somehow unfortunately, snooping into our office space by a miracle of sorts. Rule of thumb is, if you come across angelic clients – cherish them. We’ve identified 7 types of clients that will bound to make you gag because… you probably can relate!
It’s no surprise why people are very caught up with Search Engine Optimisation (SEO) these days. You can have drop-dead amazing products, a great sales and production team – but no one will probably know. For startups hoping to gain exposure among their targeted audiences especially, SEO has become almost, a do-or-die.
From your website design interface down to the content within your website, these are key aspects that is a sure-kill to build up your ranking on Google SERPS and other search engines such as ASR.
They don’t call Google, “Everybody’s best friend” for no reason. Need help to find the best apartment in London or the best thai restaurant in town? Google it.
It’s 2018 – social media has remained a great influence in marketing decisions and Google is still (and seems always to be) a trusted source of information.
Our rendition of A Dummy’s Guide to Search Engine Optimisation
What is all this buzz about SEO? SEO simply stands for “Search Engine Optimization.” And these days, when you mention search engine – Google probably comes off as top of mind. And that’s a great place to start. Forget Yahoo Or Bing, it’s Google that you need to care about now. In a nutshell, SEO is the practice of optimising your website’s quality and credibility such that Google deems you as relevant and trustworthy – trustworthy enough for them to rank you, and suggest you to consumers who are searching for a specific term, on the Search Engine Results Pages (SERPs).
But how does Google decide which website should be ranked first? That’s the challenge. And Google crawl algorithms are always changing. So if any digital marketing agency ever told you, “We know SEO at the back of our hand..”, here’s an advice. Stay away! Because there really isn’t a fixed way for SEO – Google’s algorithms for crawling a website, changes faster than Justin Bieber’s relationship.
There really isn’t a hard and fast rule for a successful SEO strategy. A strategy can work incredulously well and the next day the same strategy might cause your ranking to plunge. While this happened in the notorious 2016’s Possum Update – we are certain it can happen again.
Here’s a little help from us to help you through understanding what Google crawl bots look for – and how to make your website SEO better.
Get a kickstart ahead of your competitors with these tips!
With the advent of innovative smart phone solutions around every corner of the world, it leaves very little room for brands to lag behind with year 1997 type of websites in this adage of digital wave.
To proclaim the throne of the Search Engine Results Page (SERPs) , it takes a combination of a well-designed, structured and content-relevant elements. Google crawl algorithms may be changing ever so often, but there is a fundamental set of basic requirements that has not lost it’s importance to gain that coveted spot for the keyword that you’re ranking for.
Here’s a rundown of the elements that will help you get a boost in Google’s ranking.