Knowledge, insights and expertise for the creative mind.

Given the saturation of the digital marketing industry, it is not difficult to find a digital marketing agency nowadays. The challenge is finding the right agency to do it.

With the abundance of choices, it may seem difficult to narrow it down to one and that’s understandable. In the spirit of giving during this festive season, here are 3 ways to choose the right digital marketing agency for your business:

Marketing used to be a one-way broadcast message, from brands to consumers. That was until the digital wave and social media came into the picture, and interactive marketing became the norm.

If you are a diligent and competent marketer, you should know by now that marketing has become a two-way channel. For any campaign or tactic to work, it must be based on an interactive communication model.

When Facebook announced a change (or revert) in direction this year after the whole Cambridge Analytica fiasco, it signaled a change in their algorithms. They wanted to refocus on user engagement away from fake news, advertising and politics. So what does that mean for digital marketing?

Nothing we didn’t already know. For years, Facebook has always favoured content that prioritised engagement of users, but it did provide insights on how to tweak your content against the algorithm. With that in mind, we offer some simple ways you can make Facebook’s algorithm work in your favour:

With Facebook being caught up in the US Midterms Elections, you’d figured they will be too busy for any other shenanigans. You were wrong.

Despite having to put out fires all over the place, Facebook managed to launch 9 physical stores at Macy’s around the U.S., which will be opened until February 2019.

Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.

With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.

And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:

The challenge of doing something new is that there’s no guide to it. But don’t worry, as the best digital marketing agency in Singapore and Malaysia, we’re here with our don’ts and oh-please-don’ts to help you navigate the world of social media and improve your digital branding.

If you own a smartphone or have any mode of access to the Internet, chances are you have a Facebook account. And so do billions worldwide! Last we checked Facebook has an average of 1.45 billion active daily users. Sounds insane?

For marketers, while those numbers mean for potential, they come with a downside: everybody wants their post to be seen, and there are a lot of posts (an estimated 4:1 ratio of posts to people, in fact). If you don’t already know, organic reaches have steadily gone down through the years although Facebook’s not acknowledging it.

Why this happens isn’t just because of the metaphorical mountain that is the 4-billion-posts-per-day-on-Facebook burying your own post – it’s also due to Facebook’s Newsfeed Algorithm, which filters posts and does quality control to ‘optimise the user experience’ by showing them what’s relevant and interesting to them.

That algorithm doesn’t necessarily help the marketers struggling to get their fan-base to see their recent posts, however – and the less engagement you get the less likely Facebook will let your posts be featured on people’s News Feeds.

Sounds scary, but there are ways to outsmart artificial intelligence: