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Knowledge, insights and expertise for the creative mind.
Filter by CategoryAs we ease ourselves into 2019, we couldn’t help but notice the plethora of website designs that have surfaced in the past months. With the abundance of information, good web design examples and website design tips found online, it is easy to identify the trends that can be adaptable across different brands.
In this digital age, identifying trends is important for any brand and this is even more evident in website designs. Users are exposed to countless online content daily – being behind the times or outdated affects your website’s user experience.
Hence, to help you to improve your website design, we’ve sniffed out some prominent trends that you can learn from:
To appeal to the new generation of consumers, brands have to tirelessly look for innovative ideas to entice them. But in the face of growing competition, how do you establish an identity for yourself in the sea of competitors? It seems the answer lies within video marketing.
With more than 50% of consumers preferring video content, a video marketing campaign has become the best selling tool and platform. If you hook your consumers within the first 5 seconds, you will get them to learn of your campaign.
To help brands create an effective video marketing campaign, here are 5 successful examples that are worth emulating:
Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples:
It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.
Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.
Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so:
The art of crafting beautifully woven content is referred to as copywriting, which is essentially creating the voice and the essence of the brand. For any digital copywriter, they are required to make the consumers feel compelled to take some sort of action.
The choice and usage of words remain critical, despite the reliance on visuals in today’s digital age. From social media marketing to search engine marketing, every aspect of digital marketing now requires a certain level of copywriting. In fact, the importance of copywriting for websites is even more jarring.
Still unconvinced about the importance of copywriting? Check out the 3 reasons below on why you have to stop sleeping on digital copywriting:
Attention to all digital marketing agencies and departments: If you are not putting in the effort for your advertisement content creation, Google Chrome is about to block your ads with an in-built adblocker.
Google has looked into this ad-blocking feature since 2017 in an attempt to improve the digital marketing industry. Now, they are expecting to launch this new in-built function worldwide by July.
Google Chrome is the most widely used Internet browser at 62.28%, which is more than half of the online activity. Safari, the second most used browser is only at a mere 14.69%. Saying that this change will impact digital marketing is putting it lightly.
The year 2018 has been a crazy ride for digital marketing all around, from Facebook being interrogated at Congress to data leaks at Google, there were no short of headlines.
However, there were also amazing happenings throughout this year, such as amazing digital marketing campaigns. As a professional digital marketing agency ourselves, it’s only fitting that we look at some of the best for this industry in 2018.
In no order of merit, starting off with…
As the holiday season approaches, we all want to do something special and reward the customers and clients that stuck with us throughout the year in our digital marketing campaigns.
By having a creative Christmas campaign, you can end the year on a good note and leave a lasting impression heading into the next year. In fact, there are many ways to do it.
With so many brands competing to do the same, it might be difficult to create one that stands out from the rest. During this season of giving, we have decided to lend a hand and give you some of the best Christmas campaigns that you can learn from:
For any forms of communication and aspects of businesses, it is important to look for constant ways to improve it. This set of principles apply to annual reports as well.
While there are always new ways to design an annual report, an overlooked execution is the digital annual report. A digital annual report refers to an annual report in a microsite form, not just a PDF file.
The digital annual report is not new by any standards, but it is underutilised. There seems to be an unnecessary barrier when all you need is a professional digital team capable of both design and programming.
To push for digitalisation for annual report designs, here are 4 reasons for you to think about creating a digital annual report:
In line with the trend of social media taking over our daily lives, Facebook has decided to take it another step further. They are currently in the midst of adding a shopping function, providing another way to take money from their users.
The function is paired with their Live feature, whereby users can directly purchase products during a Live broadcast.