INSIGHTS
INSIGHTS
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INSIGHTS
Knowledge, insights and expertise for the creative mind.
A new look deserves a new series, and as a creative digital agency, we appreciate great ideas and concepts.
In this series, we will feature exceptional and creative concepts monthly that could serve as inspiration for your digital marketing plans.
Whether it is newsjacking, good creatives or even smart copywriting, the essence of it lies in its creative strategy.
With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.
The same applies to digital marketing as well.
But what has voice commands got to do with digital marketing?
(Don’t worry, we’ll get there)
Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.
Facebook has begun testing voice commands in its Messenger platform earlier this month.
If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.
With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?
The answer is simple: Search Engine Optimisation (SEO).
Voice command technology often relies on traditional search engines to provide results to its users.
To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.
SEO can be tough, but a qualified professional can help make things easier.
The logical next step would be to optimise your page towards voice searches.
Yes, but how?
Artificial Intelligence (AI) has slowly crept into every industry, even in digital marketing, and it looked like everything could be made better with AI.
Digital marketing has benefitted from the automation of strenuous processes but the content within ads seemed irreplaceable by AI.
At least that’s what people thought until Burger King released this:
If you let your phone’s texting suggestion create an ad for Burger King, you’ll probably get something like:
“Burger King and I wanna was a great night out with the girls in a very small group of fun people who cannot is a great way of making it fun to try it and then make sure to make it happen.”
Similarly, in these ads, the AI’s voiceover and the content were awkward and funny, which seems to hit the spot for some consumers.
While it is scary to imagine a world where even content is run by AI, it seems like there has been more and more research and development going in that direction.
Why did this ad appeal to so many audiences?
Currently, advertisements are proliferating our everyday space, and the only way for your ad to stand out is to find creative and relatable angles.
Likewise, the Burger King ad used a creative yet relatable idea of faulty AI content, which captured the attention of the masses.
Hence, the formula seems clear: the less brand sells the product, the more it will appeal to the general public. This is because such content is viewed as more sincere in their interactions with consumers.
If you are looking for a strategic content with a creative and relatable angle, approach a creative team that generates meaningful interactions with consumers.
Will AI become the new wave of digital advertisement content?
We don’t think so.
AI has successfully transformed digital marketing, such as data analytics and targeting/re-targeting various profiles based on interests and internet behaviour.
But when it comes to content, humans are superior in terms of creativity and empathy, which AI fails to replicate.
Even the content of the Burger King ad itself was created by the marketing team at Burger King, banking on the inability of AI to create content and humour.
Without creativity and empathy, AI is unable to replicate creative and relatable content as exemplified by the Burger King ad.
So how should I craft digital marketing content going forward?
While targeting helps to bring the message to the right people, the right content will find the right people on its own.
Be creative. Creativity will remain the key to content creation for a long time.
Creative content often becomes talking points in everyday conversations and media news and improves your brand visibility.
At the end of the day, you will need creative yet strategic content (link to our top 5 ad article) to achieve marketing goals in the digital age.
It is good to employ advanced technology. However, there’s nothing in this world that can replace good and effective advertising content built on creativity, not even AI.
If you need help in crafting a top-of-the-line advertising content, look for a digital team that is experienced in doing so.
During this day and age, we are more likely to see digital services and social media sprouting from everywhere. But in an unlikely turn of events, Google announced the discontinuation of Google+, their foray into social media.
Google has been a force in the digital marketing industry. However, Google+ routinely faced issues and never took off. This tech giant has always pushed the boundaries of innovation, and as with all innovations, they are hit or miss.
Because the only way to get there, is to get word out there.
We know social media marketing is all the rage right now, so we’ve picked the best digital marketing advice for you to get a kickstart. If you’re not on Facebook, Instagram, or Twitter at least, we don’t know why you’re not doing it. But we’ll tell you why you should – and there’s no turning back from there.
Just when you think you’ve succeeded avoiding that pesky ‘Add to Cart’ prompt hovering out of the corner of your eye – you find yourself getting a 2FA message for “accidental shopping”. We all know that it’s more than the lures of a great product – it’s a wholesome experience coupled with a great website design, simple navigation and ease of use.
And with the eCommerce scene growing 4x faster than in-store retail, the massive influx of online retailers make for a highly competitive environment for brands of varying sizes.
So to give you a head start and get those gears running, we’ve a list of great eCommerce website designs that’ll get you inspired and browsin’!
Think the box-office Crazy Rich Asians is sending the world into a frenzy? Well, good branding can, too! When the movie hit the shores of US, it smashed records for romantic-comedies in recent times. By the time Crazy Rich Asians premiered in Singapore, it was already generating hype for its unique setting and cast. One thing’s for sure, we all can agree that Newton Food Centre does not have the best satay in Singapore.
Based on a book written by Kevin Kwan, it depicts the story of a group of rich Asians in the setting of a grand wedding with dramatic twists and turns.
Crazy Rich Asians is a trailblazer in its cast and setting and received significant success in a predominantly Caucasian men industry.
But what has the success of a locally filmed movie got to do with your brand?
Ready to learn it all? Then Action!
As if phubbing wasn’t a deep enough problem in our digital-crazy era, a ghost from the past has come back to haunt us. Nexon released a mobile version of their heralded PC game globally, Maplestory M, on Wednesday, 25th July 1pm. Maplestory M started their page on May 14, garnering more than 200,000 followers since. It is probably the most successful launch of a mobile game since Pokemon Go. So what can we learn from this?
If you value your Google ranking on the SERPs, then it’s time to get your page speed up. Go fast or go home.
In early July 2018, Google announced another significant change in it’s ranking algorithms – one of which will be of concern for many businesses hoping to rank their website in Google’s Search Engine Results Page. And this involves your site’s mobile page loading speed. Just early this March 2018, Google rolled out the mobile-first indexing which uses mobile version of web pages when it crawls, index and ranks them for mobile users.
This time, the focus goes deeper into the site speed, worrying advertisers and business owners all at the same time. Whether you’re in Singapore, Malaysia or any part of the world, this change will affect you the same.