Knowledge, insights and expertise for the creative mind.
As the financial year wraps up, you find yourself scurrying to put together an annual report that will please both your stakeholders and potential investors. If the numbers and data don’t intimidate you, the curation of content and presentation certainly will. This is where digital annual reports being introduced, to help you eliminate your worries and burdens.
So if you’re hesitant on why you need digital annual reports, here are 3 things that a digital annual report can do for you:
The art of crafting beautifully woven content is referred to as copywriting, which is essentially creating the voice and the essence of the brand. For any digital copywriter, they are required to make the consumers feel compelled to take some sort of action.
The choice and usage of words remain critical, despite the reliance on visuals in today’s digital age. From social media marketing to search engine marketing, every aspect of digital marketing now requires a certain level of copywriting. In fact, the importance of copywriting for websites is even more jarring.
Still unconvinced about the importance of copywriting? Check out the 3 reasons below on why you have to stop sleeping on digital copywriting:
Attention to all digital marketing agencies and departments: If you are not putting in the effort for your advertisement content creation, Google Chrome is about to block your ads with an in-built adblocker.
Google has looked into this ad-blocking feature since 2017 in an attempt to improve the digital marketing industry. Now, they are expecting to launch this new in-built function worldwide by July.
Google Chrome is the most widely used Internet browser at 62.28%, which is more than half of the online activity. Safari, the second most used browser is only at a mere 14.69%. Saying that this change will impact digital marketing is putting it lightly.
For any forms of communication and aspects of businesses, it is important to look for constant ways to improve it. This set of principles apply to annual reports as well.
While there are always new ways to design an annual report, an overlooked execution is the digital annual report. A digital annual report refers to an annual report in a microsite form, not just a PDF file.
The digital annual report is not new by any standards, but it is underutilised. There seems to be an unnecessary barrier when all you need is a professional digital team capable of both design and programming.
To push for digitalisation for annual report designs, here are 4 reasons for you to think about creating a digital annual report:
Annual reports design is challenging, but with a little help, you might be able to generate one that boosts your company’s branding and marketing efforts.
One way to design a top annual report is to treat it like designing a website.
So here are some useful guidelines:
With an increasing amount of consumers using voice commands, brands have started to incorporate and cater to them.
The same applies to digital marketing as well.
But what has voice commands got to do with digital marketing?
(Don’t worry, we’ll get there)
Siri, Google Assistant and Alexa are some of the current in-use voice commands, but there could be a potential new player in voice command technology.
Facebook has begun testing voice commands in its Messenger platform earlier this month.
If and when it rolls out, voice commands would be a bonus supplementary feature, in addition to its Augmented Reality games.
With an increasing amount of development towards voice commands within digital and social media, what can brands do to adapt to this rising trend?
The answer is simple: Search Engine Optimisation (SEO).
Voice command technology often relies on traditional search engines to provide results to its users.
To start off, if your brand is not implementing SEO on your page (what are you doing?!), start now.
SEO can be tough, but a qualified professional can help make things easier.
The logical next step would be to optimise your page towards voice searches.
Yes, but how?
During this day and age, we are more likely to see digital services and social media sprouting from everywhere. But in an unlikely turn of events, Google announced the discontinuation of Google+, their foray into social media.
Google has been a force in the digital marketing industry. However, Google+ routinely faced issues and never took off. This tech giant has always pushed the boundaries of innovation, and as with all innovations, they are hit or miss.
A good website is like a good first date. If you don’t prepare for it, you won’t get a second. Bad ‘first dates’ often scares off consumers, which leads to high bounce rates and low SEO rankings. To avoid that, refrain from these fatal mistakes on your ‘first date’:
When Snapchat launched Augmented Reality (AR) games last month, it positioned themselves to take on the giants and move one step ahead of the competition.
However, it didn’t take long for the competition to fight back, as Facebook launched AR games in Messenger earlier this August.
The bout between these platforms will continue to benefit creative digital marketers as they continue to one-up each other and provide more and better tools.
So the age-old question follows, now what?
Because the only way to get there, is to get word out there.
We know social media marketing is all the rage right now, so we’ve picked the best digital marketing advice for you to get a kickstart. If you’re not on Facebook, Instagram, or Twitter at least, we don’t know why you’re not doing it. But we’ll tell you why you should – and there’s no turning back from there.