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INSIGHTS
Knowledge, insights and expertise for the creative mind.
Attention to all digital marketing agencies and departments: If you are not putting in the effort for your advertisement content creation, Google Chrome is about to block your ads with an in-built adblocker.
Google has looked into this ad-blocking feature since 2017 in an attempt to improve the digital marketing industry. Now, they are expecting to launch this new in-built function worldwide by July.
Google Chrome is the most widely used Internet browser at 62.28%, which is more than half of the online activity. Safari, the second most used browser is only at a mere 14.69%. Saying that this change will impact digital marketing is putting it lightly.
The year 2018 has been a crazy ride for digital marketing all around, from Facebook being interrogated at Congress to data leaks at Google, there were no short of headlines.
However, there were also amazing happenings throughout this year, such as amazing digital marketing campaigns. As a professional digital marketing agency ourselves, it’s only fitting that we look at some of the best for this industry in 2018.
In no order of merit, starting off with…
In line with the trend of social media taking over our daily lives, Facebook has decided to take it another step further. They are currently in the midst of adding a shopping function, providing another way to take money from their users.
The function is paired with their Live feature, whereby users can directly purchase products during a Live broadcast.
As you begin your marketing planning for the upcoming year, you might look into finding a digital marketing agency to help you and boost your brand and numbers.
Given the saturation of the digital marketing industry, it is not difficult to find a digital marketing agency nowadays. The challenge is finding the right agency to do it.
With the abundance of choices, it may seem difficult to narrow it down to one and that’s understandable. In the spirit of giving during this festive season, here are 3 ways to choose the right digital marketing agency for your business:
Marketing used to be a one-way broadcast message, from brands to consumers. That was until the digital wave and social media came into the picture, and interactive marketing became the norm.
If you are a diligent and competent marketer, you should know by now that marketing has become a two-way channel. For any campaign or tactic to work, it must be based on an interactive communication model.
The end of 2018 approaches and it’s safe to say that the digital marketing industry had a rather exciting one. And it’s going to get better.
Looking into our crystal ball, there is an abundant amount of signs that are forecasting the upcoming trends for 2019.
As you plan for your content calendar for 2019, consider these trends that are bound to transform digital marketing.
When Facebook announced a change (or revert) in direction this year after the whole Cambridge Analytica fiasco, it signaled a change in their algorithms. They wanted to refocus on user engagement away from fake news, advertising and politics. So what does that mean for digital marketing?
Nothing we didn’t already know. For years, Facebook has always favoured content that prioritised engagement of users, but it did provide insights on how to tweak your content against the algorithm. With that in mind, we offer some simple ways you can make Facebook’s algorithm work in your favour:
With Facebook being caught up in the US Midterms Elections, you’d figured they will be too busy for any other shenanigans. You were wrong.
Despite having to put out fires all over the place, Facebook managed to launch 9 physical stores at Macy’s around the U.S., which will be opened until February 2019.
The good, the bad and the ugly truth.
The challenge of doing something new is that there’s no guide to it. But don’t worry, as the best digital marketing agency in Singapore and Malaysia, we’re here with our don’ts and oh-please-don’ts to help you navigate the world of social media and improve your digital branding.
We’re just TWO days away from Single’s Day (11/11) and most of the eCommerce platforms have already begun their crazy campaigns and sales.
If you’re still fretting on how to hop on the Single’s Day train, we’re here to help. Without huge discounts, you can still create a good single’s day campaign that can drive your sales.
Here are THREE ways to do it: