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Knowledge, insights and expertise for the creative mind.
Filter by CategoryAttention to all digital marketing agencies and departments: If you are not putting in the effort for your advertisement content creation, Google Chrome is about to block your ads with an in-built adblocker.
Google has looked into this ad-blocking feature since 2017 in an attempt to improve the digital marketing industry. Now, they are expecting to launch this new in-built function worldwide by July.
Google Chrome is the most widely used Internet browser at 62.28%, which is more than half of the online activity. Safari, the second most used browser is only at a mere 14.69%. Saying that this change will impact digital marketing is putting it lightly.
The year 2018 has been a crazy ride for digital marketing all around, from Facebook being interrogated at Congress to data leaks at Google, there were no short of headlines.
However, there were also amazing happenings throughout this year, such as amazing digital marketing campaigns. As a professional digital marketing agency ourselves, it’s only fitting that we look at some of the best for this industry in 2018.
In no order of merit, starting off with…
In line with the trend of social media taking over our daily lives, Facebook has decided to take it another step further. They are currently in the midst of adding a shopping function, providing another way to take money from their users.
The function is paired with their Live feature, whereby users can directly purchase products during a Live broadcast.
As you begin your marketing planning for the upcoming year, you might look into finding a digital marketing agency to help you and boost your brand and numbers.
Given the saturation of the digital marketing industry, it is not difficult to find a digital marketing agency nowadays. The challenge is finding the right agency to do it.
With the abundance of choices, it may seem difficult to narrow it down to one and that’s understandable. In the spirit of giving during this festive season, here are 3 ways to choose the right digital marketing agency for your business:
The end of 2018 approaches and it’s safe to say that the digital marketing industry had a rather exciting one. And it’s going to get better.
Looking into our crystal ball, there is an abundant amount of signs that are forecasting the upcoming trends for 2019.
As you plan for your content calendar for 2019, consider these trends that are bound to transform digital marketing.
Whether you are new to designing annual reports or a seasoned veteran, you could use an annual report design cheat sheet as a guide or checklist.
With the waves of digitalisation and creatives landing across every industry, designers of annual reports have to step up to meet the challenge.
To help annual report designers everywhere, we have created an ultimate cheatsheet/guide for the new age annual reports:
When Facebook announced a change (or revert) in direction this year after the whole Cambridge Analytica fiasco, it signaled a change in their algorithms. They wanted to refocus on user engagement away from fake news, advertising and politics. So what does that mean for digital marketing?
Nothing we didn’t already know. For years, Facebook has always favoured content that prioritised engagement of users, but it did provide insights on how to tweak your content against the algorithm. With that in mind, we offer some simple ways you can make Facebook’s algorithm work in your favour:
With Facebook being caught up in the US Midterms Elections, you’d figured they will be too busy for any other shenanigans. You were wrong.
Despite having to put out fires all over the place, Facebook managed to launch 9 physical stores at Macy’s around the U.S., which will be opened until February 2019.
Ready, Player One?
Aside from clever references to pop culture that describe the upcoming wave of online retailers, the highly competitive nature of eCommerce today isn’t one to scoff at.
With the sudden influx of e-Commerce sales, brands of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof.
And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses. Here’s why:
We’re just TWO days away from Single’s Day (11/11) and most of the eCommerce platforms have already begun their crazy campaigns and sales.
If you’re still fretting on how to hop on the Single’s Day train, we’re here to help. Without huge discounts, you can still create a good single’s day campaign that can drive your sales.
Here are THREE ways to do it:
