INSIGHTS
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INSIGHTS
Knowledge, insights and expertise for the creative mind.
Filter by CategoryMany businesses lack the expertise and resources to execute successful digital marketing campaigns, which is why investing in a digital marketing agency is a popular solution nowadays.
With the insights and expertise that these agencies provide, it makes perfect sense to hire them to come up with an effective digital marketing strategy.
As an aspiring digital hub, the abundance of digital marketing agencies in Malaysia is no surprise. Unfortunately, this makes the process of choosing the right agency for your brand much more tedious.
With that said, here are three questions you need to ask before choosing a digital marketing agency.
Father’s Day is one of the many opportunities for brands to flex their creative brilliance, and many brands often tie in this celebration of all fathers with their social media marketing plans. As a social media marketing agency ourselves, we were impressed by some of their social campaigns and posts. Social media is one of the best channels to connect with your audience, which is why your content matters.
Want to make an impact with your social media content? Kickstart your brainstorm session by taking notes from 3 of our favourite Father’s Day social posts this year.
With technology becoming increasingly intertwined with our daily lives, now is the time for organisations to invest in digital marketing. Like any investment you make, it isn’t wise to venture into the digital world blindly.
Just last week, Mary Meeker released her Internet Trends Report that contained insights on the current digital marketing trends. Her 333-page report included important analyses on the changing digital landscape and the digital marketing trends to keep an eye on moving forward.
Digital marketing has become integral in promoting any organisation, as more than half the world is connected to the Internet. A compelling digital marketing campaign created by digital marketing company is an invaluable asset for your brand to impress your target audience. But you can only create a winning game plan by keeping abreast of the latest digital trends.
To save you the hassle, we’ve cut through the lengthy deck to pick out the 4 trends to watch out for in 2019.
A successful branding campaign lays the foundation for the bigger things in your organisation, keeping your brand at the top of everyone’s mind. It tells people what to expect from your brand and shows how you stand out from the rest.
On the other hand, a badly executed branding campaign draws criticisms and sets the wrong tone for your brand going forward. Even the most well-known brands that employ branding agencies or invest thousands of dollars for a branding campaign to create one can flop in their branding campaigns.
To avoid making a mistake of your own, here are 4 rules to help you execute a successful branding campaign.
To better support companies looking to upgrade and innovate their business domestically or overseas, the Enterprise Development Grant (EDG) was set-up in October 2018, which replaced the existing Capability Development Grant (CDG) and the Global Company Partnership (GCP).
The EDG provides funding for up to 70% of qualifying project costs namely 3rd-party consultancy fees, software and equipment, and internal manpower cost.
The EDG is restricted to projects that are new and not generating revenue during the application. That means no contract signing with the suppliers or service providers and no work or payment for the project beforehand.
All local projects must be completed within 18 months upon successful application, while projects under the Overseas Marketing Presence (OMP) must be completed within 12 months.
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever.
Last year, Instagram introduced shoppable tags, where brands could tag up to 5 products in a photo. The feature was then developed to be included in stories and videos. This allows users to access their favourite products by viewing a short description and its price with a single tap.
The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership between AI and digital marketing results in a boost for performance and revenue.
In line with the AI rave, Facebook has acquired the genius startup, GrokStyle. Yes, the social media goliath has acquired the entire team behind the savvy invention. By emerging with a one-of-a-kind invention, Grokstyle has helped multinational corporations communicate with its consumers effectively. Their point-and-search functionality earned recognition when it was added to Ikea’s mobile application, Place.
Beyond enhancing its AI inventions, the social media platform is on a roll to get new technology to contribute to their AI capabilities. Brands and companies can continually adopt new technology to always be ahead in engaging its audience while exploring and tapping into new territories for digital marketing in the near future.
To fully maximise the use of existing social media features, speak to professionals who can craft a thorough strategy just for you.
So how should I utilise AI in my marketing strategies?
AI has evolved to be beneficial to many industries, as seen by Facebook expanding on AI’s creative abilities to enhance their consumers’ experience. How about you?
To appeal to the new generation of consumers, brands have to tirelessly look for innovative ideas to entice them. But in the face of growing competition, how do you establish an identity for yourself in the sea of competitors? It seems the answer lies within video marketing.
With more than 50% of consumers preferring video content, a video marketing campaign has become the best selling tool and platform. If you hook your consumers within the first 5 seconds, you will get them to learn of your campaign.
To help brands create an effective video marketing campaign, here are 5 successful examples that are worth emulating:
Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and perspectives.
Logo rebranding is a small aspect of rebranding, where brands revamp their logo by changing the name, typeface or visual icon to establish a fresh identity. While it can be simple, there have been questionable attempts that have occurred.
One recent example would be Zara’s recent logo change, that has raised a few eyebrows. By reducing the kerning of the logo, it became less appealing to users, akin to a ‘typography bus crash’.
That being said, there are successful logo rebrands out there that have drawn raves and positive reviews. If you are looking at a logo rebrand, here are our 4 favourite successful examples:
It’s always nice to see your digital marketing efforts get viral on social media and reach a wide audience in a very short period of time. However, chasing viral marketing may lead to your downfall in this digital age.
Virality is often dictated by the STEPPS factor – Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Due to the widespread content, the things that trend these days can range from heartfelt stories to a simple photo of an egg.
Yes, a stock image of an egg went viral on Instagram and beat Kylie Jenner’s record for the number of likes. If this piece of news does not dissuade you from pursuing virality mindlessly, here are 3 more reasons to do so: